UNIT 1 Introduction to International Business [Book Link] | ||
1 | Nature and Scope of International Business | VIEW |
2 | EPRG Approach | VIEW |
3 | The Environment of International Business | VIEW |
4 | Reasons For Going International | VIEW |
5 | Analyzing International Entry Modes, Entry Barriers | VIEW |
6 | Porters Diamond Model | VIEW |
7 | Deming Eclectic OLI Model and Other Models | VIEW |
UNIT 2 Formulating & Implementing Global Strategy [Book Link] | ||
1 | International Competitive Advantage | VIEW |
2 | International Strategic Alliances | VIEW |
3 | Global Mergers and Acquisition | VIEW |
4 | Organization Design & Structures | VIEW |
UNIT 3 Managing Globally [Book Link] | ||
1 | Cross Culture Management | VIEW |
2 | Hofstede Study | VIEW |
3 | Edward T Hall Study | VIEW |
4 | Cultural Sensitization Using Sensitivity Analysis | VIEW |
5 | Global Marketing Management | VIEW |
6 | Global Operations Management | VIEW |
7 | Global Supply Chain Management | VIEW |
8 | Global Human Resource Management | VIEW |
9 | Aspects of Global Financial Management | VIEW |
UNIT 4 Broad Issues in Globalization [Book Link] | ||
1 | Ethical issues in Context of International Business | VIEW |
2 | The Social Responsibility of the Global Firm | VIEW |
3 | International Negotiations and Cross-Culture Communication | VIEW |
4 | Globalization and the Internet | VIEW |
5 | Distinction Between TNC and MNC | VIEW |
6 | Future of International Business and other emerging Concepts | VIEW |
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