Last updated on December 24th, 2019 at 10:14 am

|
UNIT 1 Concept of IMC [Book Link] |
|
1 |
Nature & Scope of Advertising Management |
VIEW |
2 |
Setting Advertisement Objectives |
VIEW |
3 |
DAGMAR and other Models |
VIEW |
4 |
Advertisement Planning and Strategy Making |
VIEW |
5 |
Creative Strategy Development & Implementation |
VIEW |
6 |
Advertising Budget |
VIEW |
|
UNIT 2 Media Planning [Book Link] |
|
1 |
Setting Media Objectives |
VIEW |
2 |
Developing Media Strategies |
VIEW |
3 |
Evolution and Different Media and Media Selection |
VIEW |
4 |
Media Buying |
VIEW |
5 |
Measuring Advertising Effectiveness – Pretesting and Post Testing |
VIEW |
6 |
Social, Ethical and Legal aspect of advertising |
VIEW |
|
UNIT 3 Brand Concept [Book Link] |
|
1 |
Naming and Importance of Brands |
VIEW |
2 |
Strategic Brand Management Process |
VIEW |
3 |
Brand Identity Perspectives and Brand identity Prism, Identity Levels |
VIEW |
4 |
Concept and Measure of Brand Equity |
VIEW |
5 |
Brand Assets and Liabilities |
VIEW |
6 |
Aaker Model Of Brand Equity |
VIEW |
7 |
Customer based Brand Equity |
VIEW |
8 |
Brand Loyalty, Measures of Brand Loyalty |
VIEW |
9 |
Brand Personality – Definition, Measures and Formulation |
VIEW |
10 |
Brand Image dimensions |
VIEW |
11 |
Stages of Concept Management for functional, symbolic and experimental Brands |
VIEW |
|
UNIT 4 Brand Positioning [Book Link] |
|
1 |
Brand Positioning, 3 C’s of Positioning |
VIEW |
2 |
Brand Positioning and differentiation strategies |
VIEW |
3 |
Brand Repositioning |
VIEW |
4 |
Celebrity endorsement |
VIEW |
5 |
Brand Extension: Branding Strategies, Line Extension, Multiple Brands |
VIEW |
6 |
Umbrella Branding, Brand Reinforcement, Brand revitalization of Advertisement |
VIEW |
7 |
Managing Global Brands |
VIEW |
8 |
Branding in Different Sectors |
VIEW |
Like this:
Like Loading...
Related
One thought on “GGSIPU (MS214) Advertising and Brand Management”