GGSIPU (MS212) Retail Management

	UNIT 1 Introduction To Retailing [Book Link]
1	Definition, Scope and Importance of Retailing	VIEW
2	Retail Formats	VIEW
3	Theories of Retail Development	VIEW
4	Global and Indian Retail Scenario	VIEW
5	Information Gathering in retailing	VIEW

	UNIT 2 Retail Strategy [Book Link]
1	Retail Market Strategy, Financial Strategy	VIEW
2	Retail Location	VIEW
3	Franchising Decisions	VIEW
4	Retail Information System, Customer service	VIEW
5	Customer Relationship Management	VIEW
6	GAPs Model in Retail	VIEW

	UNIT 3 Merchandise Management & Retail Promotion [Book Link]
1	Sales Forecasting	VIEW
2	Merchandise Budget	VIEW
3	Assortment Plan, Inventory Management	VIEW
4	Merchandise Buying	VIEW
5	Retail Pricing	VIEW
6	Retail Communication – Objectives	VIEW
7	Promotion Mix	VIEW

	UNIT 4 Store Design and Management [Book Link]
1	Store layout, Design and Visual Merchandising, Atmospherics	VIEW
2	Store Management & Responsibilities of a store Manager	VIEW
3	Inventory Shrinkage	VIEW
4	Retail HRM	VIEW
5	Online Retailing	VIEW
6	International Retailing	VIEW
7	Legal & Ethical Issues in Retailing	VIEW