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GGSIPU (MS212) Retail Management

GGSIPU

 UNIT 1 Introduction To Retailing [Book Link] 
1Definition, Scope and Importance of RetailingVIEW
2Retail FormatsVIEW
3Theories of Retail DevelopmentVIEW
4Global and Indian Retail ScenarioVIEW
5Information Gathering in retailingVIEW
 UNIT 2 Retail Strategy [Book Link] 
1Retail Market Strategy, Financial StrategyVIEW
2Retail LocationVIEW
3Franchising DecisionsVIEW
4Retail Information System, Customer serviceVIEW
5Customer Relationship ManagementVIEW
6GAPs Model in RetailVIEW
 UNIT 3 Merchandise Management  & Retail Promotion [Book Link] 
1Sales ForecastingVIEW
2Merchandise BudgetVIEW
3Assortment Plan, Inventory ManagementVIEW
4Merchandise BuyingVIEW
5Retail PricingVIEW
6Retail Communication – ObjectivesVIEW
7Promotion MixVIEW
 UNIT 4 Store Design and Management [Book Link] 
1Store layout, Design and Visual Merchandising, AtmosphericsVIEW
2Store Management & Responsibilities of a store ManagerVIEW
3Inventory ShrinkageVIEW
4Retail HRMVIEW
5Online RetailingVIEW
6International RetailingVIEW
7Legal & Ethical Issues in RetailingVIEW
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