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GGSIPU (MBA) RETAIL MANAGEMENT – 4TH SEMESTER

GGSIPU

  UNIT 1 Introduction To Retailing  
1 Definition, Scope and Importance of Retailing VIEW
2 Retail Formats VIEW
3 Theories of Retail Development VIEW
4 Global and Indian Retail Scenario VIEW
5 Information Gathering in retailing VIEW
  UNIT 2 Retail Strategy  
1 Retail Market Strategy, Financial Strategy VIEW
2 Retail Location VIEW
3 Franchising Decisions VIEW
4 Retail Information System, Customer service VIEW
5 Customer Relationship Management VIEW
6 GAPs Model in Retail VIEW
  UNIT 3 Merchandise Management  & Retail Promotion  
1 Sales Forecasting VIEW
2 Merchandise Budget VIEW
3 Assortment Plan, Inventory Management VIEW
4 Merchandise Buying VIEW
5 Retail Pricing VIEW
6 Retail Communication – Objectives VIEW
7 Promotion Mix VIEW
  UNIT 4 Store Design and Management  
1 Store layout, Design and Visual Merchandising, Atmospherics VIEW
2 Store Management & Responsibilities of a store Manager VIEW
3 Inventory Shrinkage VIEW
4 Retail HRM VIEW
5 Online Retailing VIEW
6 International Retailing VIEW
7 Legal & Ethical Issues in Retailing VIEW
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