Last updated on December 28th, 2019 at 02:47 pm

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UNIT 1 Introduction [Book Link] |
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1 |
Business Research, Types Of Research and Process of Research |
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2 |
Formulation of the Research problem |
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3 |
Development of the Research Hypothesis and Types of Hypothesis |
VIEW |
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UNIT 2 Research Design [Book Link] |
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1 |
Research Design, and it’s Function |
VIEW |
2 |
Exploratory, Descriptive, Experimental research design, Pre-experimental design |
VIEW |
3 |
Quasi-experimental, True experimental Design |
VIEW |
4 |
Validity of research instrument- face , content and construct validity |
VIEW |
5 |
Reliability of research instruments-internal consistency procedures |
VIEW |
6 |
Methods of data collection-Primary and secondary sources |
VIEW |
7 |
Attitudinal scales: Likert, Questionnaire designing |
VIEW |
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UNIT 3 Sampling And Data Analysis [Book Link] |
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1 |
Sampling Design |
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2 |
Types of Sampling Design |
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3 |
Mixed Sampling Design |
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4 |
Sampling Frame |
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5 |
Sample Size Determination |
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6 |
Data Processing – Editing, Coding, Tabulating |
VIEW |
7 |
Data Analysis: Univariate, Bivariate, Multivariate |
VIEW |
8 |
Hypothesis Testing Concept |
VIEW |
9 |
Types Of Error |
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10 |
Steps in Hypothesis Testing |
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UNIT 4 Analytical Technique [Book Link] |
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1 |
Parametric vs. Nonparametric test |
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2 |
ANOVA |
VIEW |
3 |
correlation and regression analysis |
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4 |
Chi – Square Test |
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5 |
Parametric test for Normality |
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6 |
Basic concept of factor analysis |
VIEW |
7 |
Discriminant Analysis |
VIEW |
8 |
Conjoint Analysis |
VIEW |
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