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GGSIPU (MBA) BUSINESS RESEARCH – 2ND SEMESTER

GGSIPU

UNIT 1 Introduction
1 Business Research, Types Of Research and Process of Research VIEW
2 Formulation of the Research problem VIEW
3 Development of the Research Hypothesis and Types of Hypothesis VIEW
UNIT 2 Research Design
1 Research Design, and it’s Function VIEW
2 Exploratory, Descriptive, Experimental research design, Pre-experimental design VIEW
3 Quasi-experimental, True experimental Design VIEW
4 Validity of research instrument- face , content and construct validity VIEW
5 Reliability of research instruments-internal consistency procedures VIEW
6 Methods of data collection-Primary and secondary sources VIEW
7 Attitudinal scales – Likert, Questionnaire designing VIEW
UNIT 3 Sampling And Data Analysis
1 Sampling Design VIEW
2 Types of Sampling Design VIEW
3 Mixed Sampling Design VIEW
4 Sampling Frame VIEW
5 Sample Size Determination VIEW
6 Data Processing – Editing, Coding, Tabulating VIEW
7 Data Analysis – Univariate, Bivariate, Multivariate VIEW
8 Hypothesis Testing- Concept VIEW
9 Types Of Error VIEW
10 Steps in Hypothesis Testing VIEW
UNIT 4 Analytical Technique
1 Parametric vs. Nonparametric test VIEW
2 ANOVA VIEW
3 correlation and regression analysis VIEW
4 Chi – Square Test VIEW
5 Parametric test for Normality VIEW
6 Basic concept of factor analysis VIEW
7 Discriminant Analysis VIEW
8 Conjoint Analysis VIEW

 

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