| UNIT 1 Introduction to Marketing [Book Link] | ||
| 1 | Meaning and Scope of Marketing | VIEW |
| 2 | Marketing Philosophies | VIEW |
| 3 | Concept of Customer Value | VIEW |
| 4 | Marketing management process – An Overview | VIEW |
| 5 | Concept of Marketing Mix | VIEW |
| 6 | Understanding marketing Environment | VIEW |
| 7 | Consumer and organization buying behaviour | VIEW |
| 8 | Demand Forecasting | VIEW |
| 9 | Market segmentation, Targeting and Positioning | VIEW |
| 10 | Overview of competitive strategies | VIEW |
| UNIT 2 Product and Pricing Decisions [Book Link] | ||
| 1 | Product Concept | VIEW |
| 2 | Product Classifications | VIEW |
| 3 | Product Levels | VIEW |
| 4 | Product Differentiation | VIEW |
| 5 | Product Mix | VIEW |
| 6 | Product Line Decisions | VIEW |
| 7 | Product Life cycle Concept & Strategies | VIEW |
| 8 | Packaging | VIEW |
| 9 | Branding and Branding strategies | VIEW |
| 10 | New Product Development Strategies | VIEW |
| 11 | Pricing objectives and Determinants | VIEW |
| 12 | Pricing Methods | VIEW |
| 13 | Pricing Strategies | VIEW |
| UNIT 3 Promotion and Distribution Decision [Book Link] | ||
| 1 | Promotion Mix-advertising, Personal selling and Publicity | VIEW |
| 2 | Direct Marketing and Sales Promotion | VIEW |
| 3 | Integrated Marketing Communication | VIEW |
| 4 | Channels of Distribution | VIEW |
| 5 | Functions of Intermediaries | VIEW |
| 6 | Channel Design Decisions, Selecting channel members | VIEW |
| 7 | Channel Management and Emerging Channels Of Distribution | VIEW |
| UNIT 4 Contemporary Marketing Trends and Issues [Book Link] | ||
| 1 | Contemporary Marketing Trends and Issue | VIEW |
| 2 | Rural Marketing | VIEW |
| 3 | Social Marketing | VIEW |
| 4 | Green Marketing | VIEW |
| 5 | Digital Marketing | VIEW |
| 6 | Ethical Issue in Marketing | VIEW |
| 7 | Introduction to Marketing Analytics | VIEW |
Some Short Question And Answer
| Marketing Management Short Question and Answer | SET 1 |
| Marketing Management Short Question and Answer | SET 2 |
| Marketing Management Short Question and Answer | SET 3 |
| Marketing Management Short Question and Answer | SET 4 |
| Marketing Management Short Question and Answer | SET 5 |
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