| UNIT 1 Foundation of Behavioral Finance [Book Link] | ||
| 1 | Rationality to Psychology | VIEW |
| 2 | Agency Theory | VIEW |
| 3 | Prospect Theory | VIEW |
| 4 | Trades Brain | VIEW |
| 5 | Overreaction and Optimism | VIEW |
| UNIT 2 Challenges to Marketing Efficiency [Book Link] | ||
| 1 | Momentum Vs Reversal | VIEW |
| 2 | Noise trader Risk in financial market, Attitude to Risk | VIEW |
| 3 | Expected Utility | VIEW |
| 4 | Mental Accounting | VIEW |
| UNIT 3 Heuristic and Biases [Book Link] | ||
| 1 | Overconfidence, Emotion and Reasoning | VIEW |
| 2 | Excessive Risk Taking | VIEW |
| 3 | Behavioural explanation for anomalies | VIEW |
| 4 | Excessive Volatility | VIEW |
| 5 | Loss Aversion, Gambler’s fallacy | VIEW |
| UNIT 4 Investor Behaviour [Book Link] | ||
| 1 | Conformity | VIEW |
| 2 | Contrarian Investing | VIEW |
| 3 | Group Psychology on Board | VIEW |
| 4 | Personality and Biases | VIEW |
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