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GGSIPU (MS226) Behavioral Finance



 UNIT 1 Foundation of Behavioral Finance [Book Link] 
1Rationality to PsychologyVIEW
2Agency TheoryVIEW
3Prospect TheoryVIEW
4Trades BrainVIEW
5Overreaction and OptimismVIEW
 UNIT 2 Challenges to Marketing Efficiency [Book Link] 
1Momentum Vs ReversalVIEW
2Noise trader Risk in financial market, Attitude to RiskVIEW
3Expected UtilityVIEW
4Mental AccountingVIEW
 UNIT 3 Heuristic and Biases [Book Link] 
1Overconfidence, Emotion and ReasoningVIEW
2Excessive Risk TakingVIEW
3Behavioural explanation for anomaliesVIEW
4Excessive VolatilityVIEW
5Loss Aversion, Gambler’s fallacyVIEW
 UNIT 4 Investor Behaviour [Book Link] 
2Contrarian InvestingVIEW
3Group Psychology on BoardVIEW
4Personality and BiasesVIEW



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