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GGSIPU ( NEW DELHI ) CONSUMER BEHAVIOUR – 3RD SEMESTER

GGSIPU

  UNIT 1 Introduction to Consumer Behaviour  
1 Scope and Relevance of Consumer Behaviour Studies VIEW
2 Approaches to Studying Consumer Behaviour VIEW
3 Buying Decision Process VIEW
4 Types of Buying Behaviour VIEW
5 Role of Involvement VIEW
6 Models of Consumer Behaviour VIEW
  UNIT 2 Individual Determinants of Consumer Behaviour  
1 Consumer Motivation VIEW
2 Consumer  Perception and Consumer Imagery VIEW
3 Consumer Attention VIEW
4 Consumer Learning and Memory VIEW
5 Consumer Personality and Self Concept VIEW
6 Consumer Attitudes – Formation and Change VIEW
7 Consumer Values and Lifestyles VIEW
  UNIT 3 External Determinants of Consumer Behavior  
1 External Determinants of Consumer Behavior VIEW
2 Influence of Culture and Subculture Social Class,  Reference Group VIEW
3 Word of Mouth and Opinion Leader VIEW
4 Family Influences VIEW
  UNIT 4 Consumer Behavior – Related and Emerging Issue  
1 Diffusion of Innovation VIEW
2 Researching Consumer Behaviour VIEW
3 Measuring Consumer Satisfaction VIEW
4 Consumer Behaviour and Public Policy VIEW
5 Negative aspects of Consumer Behaviour VIEW
6 Online Consumer Behaviour VIEW

 

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