| UNIT 1 Introduction to Consumer Behaviour [Book Link] | ||
| 1 | Scope and Relevance of Consumer Behaviour Studies | VIEW |
| 2 | Approaches to Studying Consumer Behaviour | VIEW |
| 3 | Buying Decision Process | VIEW |
| 4 | Types of Buying Behaviour | VIEW |
| 5 | Role of Involvement | VIEW |
| 6 | Models of Consumer Behaviour | VIEW |
| UNIT 2 Individual Determinants of Consumer Behaviour [Book Link] | ||
| 1 | Consumer Motivation | VIEW |
| 2 | Consumer Perception and Consumer Imagery | VIEW |
| 3 | Consumer Attention | VIEW |
| 4 | Consumer Learning and Memory | VIEW |
| 5 | Consumer Personality and Self Concept | VIEW |
| 6 | Consumer Attitudes – Formation and Change | VIEW |
| 7 | Consumer Values and Lifestyles | VIEW |
| UNIT 3 External Determinants of Consumer Behavior [Book Link] | ||
| 1 | External Determinants of Consumer Behavior | VIEW |
| 2 | Influence of Culture and Subculture Social Class, Reference Group | VIEW |
| 3 | Word of Mouth and Opinion Leader | VIEW |
| 4 | Family Influences | VIEW |
| UNIT 4 Consumer Behavior – Related and Emerging Issue [Book Link] | ||
| 1 | Diffusion of Innovation | VIEW |
| 2 | Researching Consumer Behaviour | VIEW |
| 3 | Measuring Consumer Satisfaction | VIEW |
| 4 | Consumer Behaviour and Public Policy | VIEW |
| 5 | Negative aspects of Consumer Behaviour | VIEW |
| 6 | Online Consumer Behaviour | VIEW |
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