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GGSIPU (NEW DELHI) SERVICES MARKETING – 3RD SEMESTER

GGSIPU

  UNIT 1 Introduction To Services Marketing  
1 Meaning and Nature of Services VIEW
2 Challenges of Services Marketing VIEW
3 Growing Importance of Services Sector in India VIEW
4 Classifications of Services and Marketing Implications VIEW
5 Services Marketing Management Process VIEW
  UNIT 2 Understanding Consumer Behavior in Services  
1 Consumer Decision Making in Services VIEW
2 Consumer Expectations and Perceptions VIEW
3 Defining and Measuring Service Quality and Customer Satisfaction VIEW
4 SERVQUAL VIEW
5 House of Quality VIEW
6 GAPs Model VIEW
7 Service Recovery VIEW
  UNIT 3 Services Marketing Mix  
1 Service Positioning VIEW
2 Service Design and Development, Service Blueprinting VIEW
3 Service Process VIEW
4 Prices of Services VIEW
5 Services Distribution Management VIEW
6 Integrated Services Communication Mix. VIEW
7 Physical Evidence and Servicescape VIEW
8 Managing Services Personnel VIEW
9 Employee and Customers role in Service Delivery VIEW
10 Customer Retention Strategies VIEW
  UNIT 4 Marketing Applications in Select Service Industries  
1 Hospitality Services VIEW
2 Airlines VIEW
3 Tourism Services VIEW
4 Healthcare and Wellness VIEW
5 Banking and Insurance Services VIEW

 

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