If your conception of blogging is a collection of self-obsessed people who describe the boring details of their lives, such as what they have for breakfast everyday, you may wonder whether a blog can improve communication in business. Companies that put in the time to regularly provide fresh information about their business in a blog can gain a competitive edge over companies that remain silent, as they will get more exposure to current and potential customers.
As your company develops a new product or is set to offer a new service, you can prepare customers by posting the details on your blog. For example, if you are working on a new project, you can provide photos and videos of the work in progress, and include updates from the team that is manufacturing the new item. Your customers can keep up with developments, and if they are already primed to buy your upcoming product, the blog will keep them interested until the item is ready for sale.
Allow Commenting for Feedback
Communication between companies and customers is enhanced when a person reads a blog post and then has the ability to comment on it to fellow readers. If your company enables commenting on your blog, you are liable to see both good and bad feedback. The fact that you are willing to let customers post public comments will show that you have great confidence in your products and services, as well as demonstrate that you are open to hearing feedback. What’s more, you can answer praise and criticism by posting a follow-up comment or making a new blog post to address issues as they arise.
Harnessing Social Media to Promote Your Business Blog
Blogs are designed to connect with the rest of the Internet, with readers sharing links to their favorite blog posts on their own blogs and websites, as well as through social media such as Twitter and Facebook. You can also increase the effectiveness and reach of your messages by using social media yourself to let fans know whenever you post a new item on your blog. Your company’s Twitter followers may read an interesting tweet that points them to your latest post, which will prompt them to go and read the blog, for example.
Attract Customers and Media
When you post a new item on your company’s blog, journalists who are looking for information about the goods or services you provide may find what you wrote because the keywords you used caused search engines to display it in the top results. Customers who are searching for what you have to offer may also be attracted to your site because of what you wrote in your blog.