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GGSIPU (MBA) INTERNATIONAL MARKETING – 3RD SEMESTER

GGSIPU

  UNIT 1 International Marketing  
1 Meaning, Scope and Importance VIEW
2 International Marketing Orientation: EPRG Approach VIEW
3 An Overview of the International Management Process VIEW
4 International Marketing Environment VIEW
5 International Market Segmentation and Positioning VIEW
6 Screening and Selection of Markets VIEW
  International Market Entry Continuum & Modes  
7 Exporting, Licensing, Contract Manufacturing VIEW
8 Joint Venture, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances VIEW
  UNIT 2 International Product and Pricing Strategies  
1 Product Designing VIEW
2 Product Standardization Vs. Adaptation VIEW
3 Managing Product Line VIEW
4 International Trade Product Life Cycle VIEW
5 New Product Development VIEW
6 Pricing for International Markets, Factors affecting International Price Determination, Price Quotations VIEW
  UNIT 3 Managing International Distribution and Promotion  
1 Distribution Channel Strategies – International Distribution Channels, Their roles and functions VIEW
2 Selection and Management of overseas Intermediaries VIEW
3 International Distribution Logistics VIEW
4 Building brands in International markets VIEW
5 International Promotion Mix VIEW
6 Advertising and Other Modes of Communication VIEW
7 Global Advertising Regulations VIEW
8 Media and Message Considerations VIEW
9 Plans for Trade Fairs and Exhibitions VIEW
  UNIT 4 Emerging Trends in International Marketing  
1 Importance of Trade Blocks for International Marketing VIEW
2 Legal Dimensions International Marketing VIEW
3 Marketing Research for Identifying opportunities in International Markets VIEW
4 Use of Online Channel International Marketing Operations VIEW
5 International Marketing Ethics VIEW
6 Negotiating Strategies with International Customers VIEW

 

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