CB/U3 Topic 6 Cross-cultural influences
A consumer’s level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. Consumers tend to have an attitude when it comes to a particular product being made in a particular country. This attitude might be positive, negative, and neutral.
Cross-cultural consumer analysis is defined as the effort to determine to what extent the consumers of two or more nations are similar or different.
A major objective of cross-cultural consumer analysis is to determine how consumers in two or more societies are similar and how they are different. Such an understanding of the similarities and differences that exist between nations is critical to the multinational marketer, who must devise appropriate strategies to reach consumers in specific foreign markets.
The greater the similarity between nations, the more feasible it is to use relatively similar strategies in each nation. If they differ in many aspects, then a highly individualized marketing strategy is indicated.
The success of marketing and servicing in foreign countries is likely to be influenced by beliefs, values, and customs.
Here we have listed some of the best companies which are considered to be valuable, as they have understood the pulse of consumers and their tastes.