| UNIT 1 {Book Link} | ||
| Marketing Management | ||
| 1 | Marketing Management, Part-1 | VIEW |
| Marketing Management, Part-2 | VIEW | |
| 2 | Types of Market | VIEW |
| 3 | Core Concepts of Marketing | VIEW |
| 4 | Functions of Marketing | VIEW |
| 5 | Marketing Orientations | VIEW |
| Marketing Environment | ||
| 6 | Introduction | VIEW |
| 7 | Environmental Scanning | VIEW |
| 8 | Techniques of Environment Scanning | VIEW |
| 9 | Analyzing the Organization’s Micro Environment | VIEW |
| 10 | Company’s Macro Environment | VIEW |
| 11 | Differences Between Micro and Macro Environment | VIEW |
| 12 | Marketing Planning and Implementation | VIEW |
| UNIT 2 Consumer Buying Behavior {Book Link} | ||
| 1 | Consumer Buying Behavior- Introduction, Characteristics | VIEW |
| 2 | Factors affecting Consumer Behaviour | VIEW |
| 3 | Types of Buying Decision Behaviour | VIEW |
| 4 | Consumer Buying Decision Process | VIEW |
| 5 | Buying Motive | VIEW |
| 6 | Buyer Behaviour Model | VIEW |
| UNIT 3 Business Buying Behaviour {Book Link} | ||
| 1 | Business Buyer Behaviour- Introduction | VIEW |
| 2 | Characteristics of Business Markets | VIEW |
| 3 | Differences between Consumer and Business Buyer Behaviour | VIEW |
| 4 | Buying Situations in Industrial or Business Market | VIEW |
| 5 | Buying Roles in Industrial Marketing | VIEW |
| 6 | Factors that Influence Business Buyer | VIEW |
| 7 | Steps in Business Buying Process | VIEW |
| UNIT 4 Segmentation, Targeting and Positioning {Book Link} | ||
| 1 | Segmentation, Targeting and Positioning- Introduction | VIEW |
| 2 | Concept of Market Segmentation | VIEW |
| 3 | Benefits of Market Segmentation | VIEW |
| 4 | Requisites of Effective Market Segmentation | VIEW |
| 5 | The Process of Market Segmentation | VIEW |
| 6 | Bases for Segmenting Consumer Markets | VIEW |
| 7 | Targeting- Meaning, Target Market Strategies | VIEW |
| 8 | Market Positioning- Meaning, Positioning Strategies | VIEW |
| 9 | Value Proposition | VIEW |
| 10 | Differentiation- Meaning, Strategies | VIEW |
| UNIT 5 Understanding the Marketing Information Systems (MIS) {Book Link} | ||
| 1 | Introduction, Characteristics of MKIS, Benefits | VIEW |
| 2 | Types, Components of MKIS | VIEW |
| 3 | Marketing Research | VIEW |
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