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GGSIPU (MS218) Business Marketing


 UNIT 1 Introduction to Business Markets [Book Link] 
1Nature and Scope of Business MarketsVIEW
2Understanding Business MarketsVIEW
3Evolution of Business Markets in IndiaVIEW
 Organizational Market Environment: 
4Perspectives and ChallengesVIEW
5Organizational Buying and Buyer BehaviorVIEW
6Buyer Seller RelationshipVIEW
7Segmentation, Targeting and Positioning in Business MarketsVIEW
 UNIT 2 Product Strategy and Business Marketing Channels [Book Link] 
1Industrial Product ClassificationsVIEW
2Product Strategies for Business MarketsVIEW
3New Product Development and Innovations for Business MarketsVIEW
4Business Marketing Channels- Direct and Indirect Distribution ChannelsVIEW
5Designing the Channel StructureVIEW
6Logistics and Supply Chain Structure for Business MarketsVIEW
 UNIT 3 Business Marketing Communication and Pricing [Book Link] 
1Role of Marketing Communications in B2B MarketsVIEW
2Managing Promotion ProgrammeVIEW
3Personal Selling and Sales Management in Business MarketsVIEW
 Price and Pricing Decision for Business Markets: 
4Pricing ProcessVIEW
5Factor influencing Pricing of New ProductsVIEW
 UNIT 4 Recent Trend in Business Markets [Book Link] 
1Management of Services for Business Markets- Managing Service QualityVIEW
2B2B e-commerce- Roles, Advantages, Forms, e-PaymentsVIEW
3Globalization of Business Marketing- Issues and ChallengesVIEW
4CRM Strategies for Business MarketsVIEW
5Ethics in Business MarketsVIEW

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