| UNIT 1 Introduction to Business Markets [Book Link] | ||
| 1 | Nature and Scope of Business Markets | VIEW |
| 2 | Understanding Business Markets | VIEW |
| 3 | Evolution of Business Markets in India | VIEW |
| Organizational Market Environment: | ||
| 4 | Perspectives and Challenges | VIEW |
| 5 | Organizational Buying and Buyer Behavior | VIEW |
| 6 | Buyer Seller Relationship | VIEW |
| 7 | Segmentation, Targeting and Positioning in Business Markets | VIEW |
| UNIT 2 Product Strategy and Business Marketing Channels [Book Link] | ||
| 1 | Industrial Product Classifications | VIEW |
| 2 | Product Strategies for Business Markets | VIEW |
| 3 | New Product Development and Innovations for Business Markets | VIEW |
| 4 | Business Marketing Channels- Direct and Indirect Distribution Channels | VIEW |
| 5 | Designing the Channel Structure | VIEW |
| 6 | Logistics and Supply Chain Structure for Business Markets | VIEW |
| UNIT 3 Business Marketing Communication and Pricing [Book Link] | ||
| 1 | Role of Marketing Communications in B2B Markets | VIEW |
| 2 | Managing Promotion Programme | VIEW |
| 3 | Personal Selling and Sales Management in Business Markets | VIEW |
| Price and Pricing Decision for Business Markets: | ||
| 4 | Pricing Process | VIEW |
| 5 | Factor influencing Pricing of New Products | VIEW |
| UNIT 4 Recent Trend in Business Markets [Book Link] | ||
| 1 | Management of Services for Business Markets- Managing Service Quality | VIEW |
| 2 | B2B e-commerce- Roles, Advantages, Forms, e-Payments | VIEW |
| 3 | Globalization of Business Marketing- Issues and Challenges | VIEW |
| 4 | CRM Strategies for Business Markets | VIEW |
| 5 | Ethics in Business Markets | VIEW |
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