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GGSIPU (MBA) BUSINESS MARKETING – 4TH SEMESTER

GGSIPU

  UNIT 1 Introduction to Business Markets  
1 Nature and Scope of Business Markets VIEW
2 Understanding Business Markets VIEW
3 Evolution of Business Markets in India VIEW
  Organizational Market Environment:  
4 Perspectives and Challenges VIEW
5 Organizational Buying and Buyer Behavior VIEW
6 Buyer Seller Relationship VIEW
7 Segmentation, Targeting and Positioning in Business Markets VIEW
  UNIT 2 Product Strategy and Business Marketing Channels  
1 Industrial Product Classifications VIEW
2 Product Strategies for Business Markets VIEW
3 New Product Development and Innovations for Business Markets VIEW
4 Business Marketing Channels- Direct and Indirect Distribution Channels VIEW
5 Designing the Channel Structure VIEW
6 Logistics and Supply Chain Structure for Business Markets VIEW
  UNIT 3 Business Marketing Communication and Pricing  
1 Role of Marketing Communications in B2B Markets VIEW
2 Managing Promotion Programme VIEW
3 Personal Selling and Sales Management in Business Markets VIEW
  Price and Pricing Decision for Business Markets:  
4 Pricing Process VIEW
5 Factor influencing Pricing of New Products VIEW
  UNIT 4 Recent Trend in Business Markets  
1 Management of Services for Business Markets- Managing Service Quality VIEW
2 B2B e-commerce- Roles, Advantages, Forms, e-Payments VIEW
3 Globalization of Business Marketing- Issues and Challenges VIEW
4 CRM Strategies for Business Markets VIEW
5 Ethics in Business Markets VIEW
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