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GGSIPU (MS216) Internet Marketing


 UNIT 1 Introduction to Internet Marketing [Book Link] 
1Meaning, Scope and Importance of Internet MarketingVIEW
2Applications of Internet MarketingVIEW
3Internet Marketing VS Traditional Marketing CommunicationVIEW
4The internet microenvironmentVIEW
5B2C and B2B Internet MarketingVIEW
6E-Marketing ResearchVIEW
7Internet Marketing StrategyVIEW
 UNIT 2 Online Buyer Behavior and Models [Book Link] 
1The Marketing Mix in an Online ContentVIEW
2Managing the online Customer ExperienceVIEW
3Planning website designVIEW
4Understanding site user requirementVIEW
5Site Design and StructureVIEW
6Developing and Testing ContentVIEW
7e-Service QualityVIEW
 UNIT 3 Characteristics of Interactive Marketing Communications [Book Link] 
1Integrated internet Marketing Communications (IIMC)VIEW
2Objective and Measurement of interactive Marketing CommunicationVIEW
3Online Promotion TechniqueVIEW
4Search Engine Marketing & SEOVIEW
5Online PR, Interactive AdvertisingVIEW
6Online Partnerships, Viral MarketingVIEW
7Opt-in-e-mail, Offline CommunicationsVIEW
 UNIT 4 Social Media Marketing [Book Link] 
1Meaning, Scope and ImportanceVIEW
2SMM Plan: Goals and StrategiesVIEW
3Rule of Engagement & Ethical IssuesVIEW
4Publishing Blogs and Webinars, Sharing Videos/Images, Social NetworksVIEW
5Microblogging, Mobile ComputingVIEW
6Location MarketingVIEW
7Social Media MonitoringVIEW
8Social Media Marketing PlanVIEW



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