UNIT 1 Introduction to Internet Marketing [Book Link] | ||
1 | Meaning, Scope and Importance of Internet Marketing | VIEW |
2 | Applications of Internet Marketing | VIEW |
3 | Internet Marketing VS Traditional Marketing Communication | VIEW |
4 | The internet microenvironment | VIEW |
5 | B2C and B2B Internet Marketing | VIEW |
6 | E-Marketing Research | VIEW |
7 | Internet Marketing Strategy | VIEW |
UNIT 2 Online Buyer Behavior and Models [Book Link] | ||
1 | The Marketing Mix in an Online Content | VIEW |
2 | Managing the online Customer Experience | VIEW |
3 | Planning website design | VIEW |
4 | Understanding site user requirement | VIEW |
5 | Site Design and Structure | VIEW |
6 | Developing and Testing Content | VIEW |
7 | e-Service Quality | VIEW |
UNIT 3 Characteristics of Interactive Marketing Communications [Book Link] | ||
1 | Integrated internet Marketing Communications (IIMC) | VIEW |
2 | Objective and Measurement of interactive Marketing Communication | VIEW |
3 | Online Promotion Technique | VIEW |
4 | Search Engine Marketing & SEO | VIEW |
5 | Online PR, Interactive Advertising | VIEW |
6 | Online Partnerships, Viral Marketing | VIEW |
7 | Opt-in-e-mail, Offline Communications | VIEW |
8 | e-CRM | VIEW |
UNIT 4 Social Media Marketing [Book Link] | ||
1 | Meaning, Scope and Importance | VIEW |
2 | SMM Plan: Goals and Strategies | VIEW |
3 | Rule of Engagement & Ethical Issues | VIEW |
4 | Publishing Blogs and Webinars, Sharing Videos/Images, Social Networks | VIEW |
5 | Microblogging, Mobile Computing | VIEW |
6 | Location Marketing | VIEW |
7 | Social Media Monitoring | VIEW |
8 | Social Media Marketing Plan | VIEW |
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