GGSIPU (MBA) INTERNET MARKETING – 4TH SEMESTER
| UNIT 1 Introduction to Internet Marketing | ||
| 1 | Meaning, Scope and Importance of Internet Marketing | VIEW |
| 2 | Applications of Internet Marketing | VIEW |
| 3 | Internet Marketing VS Traditional Marketing Communication | VIEW |
| 4 | The internet microenvironment | VIEW |
| 5 | B2C and B2B Internet Marketing | VIEW |
| 6 | E-Marketing Research | VIEW |
| 7 | Internet Marketing Strategy | VIEW |
| UNIT 2 Online Buyer Behavior and Models | ||
| 1 | The Marketing Mix in an Online Content | VIEW |
| 2 | Managing the online Customer Experience | VIEW |
| 3 | Planning website design | VIEW |
| 4 | Understanding site user requirement | VIEW |
| 5 | Site Design and Structure | VIEW |
| 6 | Developing and Testing Content | VIEW |
| 7 | e-Service Quality | VIEW |
| UNIT 3 Characteristics of Interactive Marketing Communications | ||
| 1 | Integrated internet Marketing Communications (IIMC) | VIEW |
| 2 | Objective and Measurement of interactive Marketing Communication | VIEW |
| 3 | Online Promotion Technique | VIEW |
| 4 | Search Engine Marketing & SEO | VIEW |
| 5 | Online PR, Interactive Advertising | VIEW |
| 6 | Online Partnerships, Viral Marketing | VIEW |
| 7 | Opt-in-e-mail, Offline Communications | VIEW |
| 8 | e-CRM | VIEW |
| UNIT 4 Social Media Marketing | ||
| 1 | Meaning, Scope and Importance | VIEW |
| 2 | SMM Plan – Goals and Strategies | VIEW |
| 3 | Rule of Engagement & Ethical Issues | VIEW |
| 4 | Publishing Blogs and Webinars, Sharing Videos/Images, Social Networks | VIEW |
| 5 | Microblogging, Mobile Computing | VIEW |
| 6 | Location Marketing | VIEW |
| 7 | Social Media Monitoring | VIEW |
| 8 | Social Media Marketing Plan | VIEW |
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