Last updated on December 24th, 2019 at 10:15 am

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UNIT 1 Introduction to Internet Marketing [Book Link] |
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1 |
Meaning, Scope and Importance of Internet Marketing |
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2 |
Applications of Internet Marketing |
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3 |
Internet Marketing VS Traditional Marketing Communication |
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4 |
The internet microenvironment |
VIEW |
5 |
B2C and B2B Internet Marketing |
VIEW |
6 |
E-Marketing Research |
VIEW |
7 |
Internet Marketing Strategy |
VIEW |
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UNIT 2 Online Buyer Behavior and Models [Book Link] |
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1 |
The Marketing Mix in an Online Content |
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2 |
Managing the online Customer Experience |
VIEW |
3 |
Planning website design |
VIEW |
4 |
Understanding site user requirement |
VIEW |
5 |
Site Design and Structure |
VIEW |
6 |
Developing and Testing Content |
VIEW |
7 |
e-Service Quality |
VIEW |
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UNIT 3 Characteristics of Interactive Marketing Communications [Book Link] |
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1 |
Integrated internet Marketing Communications (IIMC) |
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2 |
Objective and Measurement of interactive Marketing Communication |
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3 |
Online Promotion Technique |
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4 |
Search Engine Marketing & SEO |
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5 |
Online PR, Interactive Advertising |
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6 |
Online Partnerships, Viral Marketing |
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7 |
Opt-in-e-mail, Offline Communications |
VIEW |
8 |
e-CRM |
VIEW |
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UNIT 4 Social Media Marketing [Book Link] |
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1 |
Meaning, Scope and Importance |
VIEW |
2 |
SMM Plan: Goals and Strategies |
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3 |
Rule of Engagement & Ethical Issues |
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4 |
Publishing Blogs and Webinars, Sharing Videos/Images, Social Networks |
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5 |
Microblogging, Mobile Computing |
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6 |
Location Marketing |
VIEW |
7 |
Social Media Monitoring |
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8 |
Social Media Marketing Plan |
VIEW |
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