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GGSIPU (BBA) BUSINESS COMMUNICATION – 2ND SEMESTER

ggsipu BBA

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  UNIT 1 Fundamental of Communication  
1 Meaning and Significance of Communication VIEW
2 Process of Communication VIEW
3 Principles of Effective Business Communication VIEW
4 7C’s Concept VIEW
5 How to Improve Command Over Spoken and Written English VIEW
6 Effective Listening VIEW
  UNIT 2 Communicating in a Multicultural World  
1 Idea of a Global World Communication VIEW
2 Impact of Globalization on Organizational and Multicultural Communication VIEW
3 Understanding Culture for Global Communication- Etic and Emic Approaches to Culture VIEW
4 The Cross Cultural Dimensions of Business Communication VIEW
5 Technology and Communication VIEW
6 Ethical and  Legal issues in Business communication VIEW
7 Overcoming Cross Cultural Communication VIEW
  UNIT 3 Business letter writing and Presentation Tools  
1 Need, Functions and Layout of Letter Writing VIEW
2 Types of Letter Writing; Persuasive Letter VIEW
3 Request Letters VIEW
4 Sales Letter and Complaints Letter VIEW
5 Employment Related Letters, Interview Letters VIEW
6 Promotion Letters, Resignation Letter VIEW
  UNIT 4 Departmental Communication  
1 Barriers of Communication VIEW
2 News Letters, Circulars VIEW
3 Agenda, Notice VIEW
4 Office Memorandums, Office Orders VIEW
5 Minutes of the Meeting VIEW
6 Project and Report Writing VIEW
7 How to Make a Presentation, along With Guidelines of Effective Presentation VIEW
8 The Various Presentation Tool VIEW
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