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GGSIPU (BBA110) BUSINESS COMMUNICATION – 2ND SEMESTER

ggsipu BBA

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 UNIT 1 Fundamental of Communication [Book Link] 
1Meaning and Significance of CommunicationVIEW
2Process of CommunicationVIEW
3Principles of Effective Business CommunicationVIEW
47C’s ConceptVIEW
5How to Improve Command Over Spoken and Written EnglishVIEW
6Effective ListeningVIEW
 UNIT 2 Communicating in a Multicultural World [Book Link] 
1Idea of a Global World CommunicationVIEW
2Impact of Globalization on Organizational and Multicultural CommunicationVIEW
3Understanding Culture for Global Communication- Etic and Emic Approaches to CultureVIEW
4The Cross Cultural Dimensions of Business CommunicationVIEW
5Technology and CommunicationVIEW
6Ethical and  Legal issues in Business communicationVIEW
7Overcoming Cross Cultural CommunicationVIEW
 UNIT 3 Business letter writing and Presentation Tools [Book Link] 
1Need, Functions and Layout of Letter WritingVIEW
2Types of Letter Writing; Persuasive LetterVIEW
3Request LettersVIEW
4Sales Letter and Complaints LetterVIEW
5Employment Related Letters, Interview LettersVIEW
6Promotion Letters, Resignation LetterVIEW
 UNIT 4 Departmental Communication [Book Link] 
1Barriers of CommunicationVIEW
2News Letters, CircularsVIEW
3Agenda, NoticeVIEW
4Office Memorandums, Office OrdersVIEW
5Minutes of the MeetingVIEW
6Project and Report WritingVIEW
7How to Make a Presentation, along With Guidelines of Effective PresentationVIEW
8The Various Presentation ToolVIEW
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