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GGSIPU (BBA110) Business Communication – 2nd Semester

ggsipu BBA

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 UNIT 1 Fundamental of Communication [Book] 
1Meaning and Significance of CommunicationVIEW
2Process of CommunicationVIEW
3Principles of Effective Business CommunicationVIEW
47C’s ConceptVIEW
5How to Improve Command Over Spoken and Written EnglishVIEW
6Effective ListeningVIEW

Case Studies

VIEW

 UNIT 2 Communicating in a Multicultural World [Book] 
1Idea of a Global World CommunicationVIEW
2Impact of Globalization on Organizational and Multicultural CommunicationVIEW
3Understanding Culture for Global Communication- Etic and Emic Approaches to CultureVIEW
4The Cross Cultural Dimensions of Business CommunicationVIEW
5Technology and CommunicationVIEW
6Ethical and  Legal issues in Business communicationVIEW
7Overcoming Cross Cultural CommunicationVIEW

Case Studies

VIEW

 UNIT 3 Business letter writing and Presentation Tools [Book] 
1Need, Functions and Layout of Letter WritingVIEW
2Types of Letter Writing; Persuasive LetterVIEW
3Request LettersVIEW
4Sales Letter and Complaints LetterVIEW
5Employment Related Letters, Interview LettersVIEW
6Promotion Letters, Resignation LetterVIEW

Case Studies

VIEW

 UNIT 4 Departmental Communication [Book] 
1Barriers of CommunicationVIEW
2News Letters, CircularsVIEW
3Agenda, NoticeVIEW
4Office Memorandums, Office OrdersVIEW
5Minutes of the MeetingVIEW
6Project and Report WritingVIEW
7How to Make a Presentation, along With Guidelines of Effective PresentationVIEW
8The Various Presentation ToolVIEW
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