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Unit 1 Introduction [Book] |
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| 1 |
Nature, Importance and Scope of Business Policy |
VIEW |
| 2 |
Evolution of Business |
VIEW |
| 3 |
Forecasting of Business |
VIEW |
| 4 |
Long Range Planning of Business |
VIEW |
| 5 |
Strategic Management |
VIEW |
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Strategic Management Process |
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| 6 |
Formulation Phase: Vision, Mission, Environmental Scanning, Objective and Strategy |
VIEW |
| 7 |
Implementation Phase: Strategic Activities, Evaluation and Control |
VIEW |
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Unit 2 Environmental Analysis [Book] |
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| 1 |
Need, Characteristics, and Categorization of Environmental Factors |
VIEW |
| 2 |
Approaches to the Environmental Scanning Process |
VIEW |
| 3 |
Structural Analysis of Competitive Environment |
VIEW |
| 4 |
ETOP a Diagnosis tool |
VIEW |
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Analysis of Internal Resource |
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| 5 |
Strengths and Weakness, Resource Audit |
VIEW |
| 6 |
Strategic Advantage Analysis |
VIEW |
| 7 |
Value-Chain Approach to Internal Analysis |
VIEW |
| 8 |
Method of Analysis and Diagnosing Corporate Capabilities: Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile |
VIEW |
| 9 |
SWOT Analysis |
VIEW |
| 10 |
Mckinsey’s 7s Framework |
VIEW |
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Unit 3 Formulation of Corporate Strategies [Book Link] |
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| 1 |
Approaches to Strategy formulation |
VIEW |
| 2 |
Major Strategy Option: Stability, Growth |
VIEW |
| 3 |
Expansion Strategy |
VIEW |
| 4 |
Concentration Strategy |
VIEW |
| 5 |
Integration Strategy |
VIEW |
| 6 |
Diversification Strategy |
VIEW |
| 7 |
Internationalization Strategy |
VIEW |
| 8 |
Cooperation Strategy |
VIEW |
| 9 |
Digitalization Strategy |
VIEW |
| 10 |
Retrenchment Strategy |
VIEW |
| 11 |
Combination Strategies |
VIEW |
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Unit 4 Choice of Business Strategies [Book] |
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| 1 |
BCG Model |
VIEW |
| 2 |
Stop-Light Strategies Model |
VIEW |
| 3 |
Directional Policy Matrix (DPM) Model |
VIEW |
| 4 |
Product/Market Evolution: Matrix and Profit impact of Market Strategy (PIMS) Model |
VIEW |
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Major Issues involved in the Implementation of Strategy |
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| 5 |
Organizational Cultural and Behavior Factors |
VIEW |
| 6 |
Organization Structure |
VIEW |
| 7 |
Role of Leadership |
VIEW |
| 8 |
Resource Allocation |
VIEW |
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