Skip to content

GGSIPU (BBA308) Business Policy & Strategy – 6th Semester

ggsipu BBA

PLEASE SHARE This website with your FRIENDS, JUNIORS & SENIORS

 Unit 1 Introduction [Book] 
1Nature, Importance and Scope of Business PolicyVIEW
2Evolution of BusinessVIEW
3Forecasting of BusinessVIEW
4Long Range Planning of BusinessVIEW
5Strategic ManagementVIEW
 Strategic Management Process 
6Formulation Phase: Vision, Mission, Environmental Scanning, Objective and StrategyVIEW
7Implementation Phase: Strategic Activities, Evaluation and ControlVIEW

Case Studies

VIEW

 Unit 2 Environmental Analysis [Book 
1Need, Characteristics, and Categorization of Environmental FactorsVIEW
2Approaches to the Environmental Scanning ProcessVIEW
3Structural Analysis of Competitive EnvironmentVIEW
4ETOP a Diagnosis toolVIEW
 Analysis of Internal Resource 
5Strengths and Weakness, Resource AuditVIEW
6Strategic Advantage AnalysisVIEW
7Value-Chain Approach to Internal AnalysisVIEW
8Method of Analysis and Diagnosing Corporate Capabilities: Functional Area Profile and Resource Deployment Matrix, Strategic Advantage ProfileVIEW
9SWOT AnalysisVIEW
10Mckinsey’s  7s FrameworkVIEW

Case Studies

VIEW

 Unit 3 Formulation of Corporate Strategies [Book Link 
1Approaches to Strategy formulationVIEW
2Major Strategy Option: Stability, GrowthVIEW
3Expansion StrategyVIEW
4Concentration StrategyVIEW
5Integration StrategyVIEW
6Diversification StrategyVIEW
7Internationalization StrategyVIEW
8Cooperation StrategyVIEW
9Digitalization StrategyVIEW
10Retrenchment StrategyVIEW
11Combination StrategiesVIEW

Case Studies

VIEW

 Unit 4 Choice of Business Strategies [Book 
1BCG ModelVIEW
2Stop-Light Strategies ModelVIEW
3Directional Policy Matrix (DPM) ModelVIEW
4Product/Market Evolution: Matrix and Profit impact of Market Strategy (PIMS) ModelVIEW
 Major Issues involved in the Implementation of Strategy 
5Organizational Cultural and Behavior FactorsVIEW
6Organization StructureVIEW
7Role of LeadershipVIEW
8Resource AllocationVIEW
Advertisements
Advertisements
Advertisements
Advertisements

2 Comments »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: