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GGSIPU (BBA304) Digital Marketing – 6th Semester

ggsipu BBA

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 Unit 1 Introduction to Digital Marketing [Book] 
1Digital Marketing: Meaning , Scope and ImportanceVIEW
2Internet Vs. Traditional Marketing CommunicationsVIEW
3Internet MicroenvironmentVIEW
4Use of B2C and B2B internet MarketingVIEW
5Internet Marketing StrategyVIEW

Case Studies

VIEW

 Unit 2 Online Buyer Behavior and Models [Book] 
1The Marketing Mix. (7 P’s) in online contextVIEW
2Managing the online customer experienceVIEW
3Planning website designVIEW
4Understanding site user RequirementVIEW
5Site Design and StructureVIEW
6Developing and Testing ContentVIEW
7Integrated Internet Marketing Communications (IIMC)VIEW
8Objectives and Measurement of interactive marketing communicationVIEW

Case Studies

VIEW

 Unit 3 Digital Promotion Techniques I [Book] 
1Email MarketingVIEW
2Opt-in-email MarketingVIEW
3Online PRVIEW
4Interactive AdvertisingVIEW
5Online PartnershipsVIEW
6Viral MarketingVIEW
7Blogs Promotion ToolVIEW
 Search Engine 
8Search Engine Marketing (SEM)VIEW
9Search Engine Optimization (SEO)VIEW
10Website OptimizationVIEW
11Content MarketingVIEW

Case Studies

VIEW

 Unit 4 Digital Promotion Techniques II [Book] 
1Social Media MarketingVIEW
2Designing Content for Social Media MarketingVIEW
3Campaign MarketingVIEW
4Tracking Social Media Marketing PerformanceVIEW
 Mobile Marketing 
5Advertising on Mobile Devices, Mobile AppsVIEW
6Tracking Mobile Marketing PerformanceVIEW
7Web Analytics-Meaning, Key Metrics and ToolsVIEW
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