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Unit 1 Introduction to Digital Marketing [Book] |
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| 1 |
Digital Marketing: Meaning , Scope and Importance |
VIEW |
| 2 |
Internet Vs. Traditional Marketing Communications |
VIEW |
| 3 |
Internet Microenvironment |
VIEW |
| 4 |
Use of B2C and B2B internet Marketing |
VIEW |
| 5 |
Internet Marketing Strategy |
VIEW |
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Unit 2 Online Buyer Behavior and Models [Book] |
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| 1 |
The Marketing Mix. (7 P’s) in online context |
VIEW |
| 2 |
Managing the online customer experience |
VIEW |
| 3 |
Planning website design |
VIEW |
| 4 |
Understanding site user Requirement |
VIEW |
| 5 |
Site Design and Structure |
VIEW |
| 6 |
Developing and Testing Content |
VIEW |
| 7 |
Integrated Internet Marketing Communications (IIMC) |
VIEW |
| 8 |
Objectives and Measurement of interactive marketing communication |
VIEW |
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Unit 3 Digital Promotion Techniques I [Book] |
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| 1 |
Email Marketing |
VIEW |
| 2 |
Opt-in-email Marketing |
VIEW |
| 3 |
Online PR |
VIEW |
| 4 |
Interactive Advertising |
VIEW |
| 5 |
Online Partnerships |
VIEW |
| 6 |
Viral Marketing |
VIEW |
| 7 |
Blogs Promotion Tool |
VIEW |
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Search Engine |
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| 8 |
Search Engine Marketing (SEM) |
VIEW |
| 9 |
Search Engine Optimization (SEO) |
VIEW |
| 10 |
Website Optimization |
VIEW |
| 11 |
Content Marketing |
VIEW |
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Unit 4 Digital Promotion Techniques II [Book] |
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| 1 |
Social Media Marketing |
VIEW |
| 2 |
Designing Content for Social Media Marketing |
VIEW |
| 3 |
Campaign Marketing |
VIEW |
| 4 |
Tracking Social Media Marketing Performance |
VIEW |
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Mobile Marketing |
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| 5 |
Advertising on Mobile Devices, Mobile Apps |
VIEW |
| 6 |
Tracking Mobile Marketing Performance |
VIEW |
| 7 |
Web Analytics-Meaning, Key Metrics and Tools |
VIEW |
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