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GGSIPU (BBA206) RESEARCH METHODOLOGY – 4TH SEMESTER

ggsipu BBA

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 UNIT 1 Introduction [Book Link] 
1Meaning of ResearchVIEW
2Scope of Business ResearchVIEW
3Purpose of Research – Exploratory, Descriptive, ExplanatoryVIEW
4Unit of Analysis – Individual, Organization, Groups, and Data SeriesVIEW
5Conceptions, Construct, Attribute, Variables, HypothesesVIEW
 UNIT 2 Research Process [Book Link] 
1Research ProcessVIEW
2Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational MethodVIEW
3Existing Data Based ResearchVIEW
4Longitudinal StudiesVIEW
5Panel StudiesVIEW
6Questionnaire DesignVIEW
 UNIT 3 Measurement [Book Link] 
1Measurement, Designing and Writing ItemsVIEW
2Uni-dimensional and Multidimensional ScalesVIEW
3Measurement scales- Nominal, Ordinal, Interval, and RatioVIEW
4Rating and Ranking ScaleVIEW
5Thurston Scale, Likert Scale and Semantic Differential ScalingVIEW
 UNIT 4 Report Preparation [Book Link] 
1Report PreparationVIEW
2Computerized Data AnalysisVIEW
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