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GGSIPU (BBA206) Research Methodology – 4th Semester

ggsipu BBA

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  Unit 1 Introduction [Book]  
1 Meaning of Research VIEW
2 Scope of Business Research VIEW
3 Purpose of Research – Exploratory, Descriptive, Explanatory VIEW
4 Unit of Analysis – Individual, Organization, Groups, and Data Series VIEW
5 Conceptions, Construct, Attribute, Variables, Hypotheses VIEW

Case Studies

VIEW

  Unit 2 Research Process [Book]  
1 Research Process VIEW
2 Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method VIEW
3 Existing Data Based Research VIEW
4 Longitudinal Studies VIEW
5 Panel Studies VIEW
6 Questionnaire Design VIEW

Case Studies

VIEW

  Unit 3 Measurement [Book]  
1 Measurement, Designing and Writing Items VIEW
2 Uni-dimensional and Multidimensional Scales VIEW
3 Measurement scales- Nominal, Ordinal, Interval, and Ratio VIEW
4 Rating and Ranking Scale VIEW
5 Thurston Scale, Likert Scale and Semantic Differential Scaling VIEW

Case Studies

VIEW

  Unit 4 Report Preparation [Book]  
1 Report Preparation VIEW
2 Computerized Data Analysis VIEW
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