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Unit 1 Introduction [Book] |
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| 1 |
Meaning of Research |
VIEW |
| 2 |
Scope of Business Research |
VIEW |
| 3 |
Purpose of Research – Exploratory, Descriptive, Explanatory |
VIEW |
| 4 |
Unit of Analysis – Individual, Organization, Groups, and Data Series |
VIEW |
| 5 |
Conceptions, Construct, Attribute, Variables, Hypotheses |
VIEW |
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Unit 2 Research Process [Book] |
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| 1 |
Research Process |
VIEW |
| 2 |
Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method |
VIEW |
| 3 |
Existing Data Based Research |
VIEW |
| 4 |
Longitudinal Studies |
VIEW |
| 5 |
Panel Studies |
VIEW |
| 6 |
Questionnaire Design |
VIEW |
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Unit 3 Measurement [Book] |
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| 1 |
Measurement, Designing and Writing Items |
VIEW |
| 2 |
Uni-dimensional and Multidimensional Scales |
VIEW |
| 3 |
Measurement scales- Nominal, Ordinal, Interval, and Ratio |
VIEW |
| 4 |
Rating and Ranking Scale |
VIEW |
| 5 |
Thurston Scale, Likert Scale and Semantic Differential Scaling |
VIEW |
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Unit 4 Report Preparation [Book] |
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| 1 |
Report Preparation |
VIEW |
| 2 |
Computerized Data Analysis |
VIEW |
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