Skip to content

GGSIPU (BBA206) Research Methodology – 4th Semester

ggsipu BBA

PLEASE SHARE This website with your FRIENDS, JUNIORS & SENIORS

  Unit 1 Introduction [Book]  
1 Meaning of Research VIEW
2 Scope of Business Research VIEW
3 Purpose of Research – Exploratory, Descriptive, Explanatory VIEW
4 Unit of Analysis – Individual, Organization, Groups, and Data Series VIEW
5 Conceptions, Construct, Attribute, Variables, Hypotheses VIEW

Case Studies

VIEW

  Unit 2 Research Process [Book]  
1 Research Process VIEW
2 Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method VIEW
3 Existing Data Based Research VIEW
4 Longitudinal Studies VIEW
5 Panel Studies VIEW
6 Questionnaire Design VIEW

Case Studies

VIEW

  Unit 3 Measurement [Book]  
1 Measurement, Designing and Writing Items VIEW
2 Uni-dimensional and Multidimensional Scales VIEW
3 Measurement scales- Nominal, Ordinal, Interval, and Ratio VIEW
4 Rating and Ranking Scale VIEW
5 Thurston Scale, Likert Scale and Semantic Differential Scaling VIEW

Case Studies

VIEW

  Unit 4 Report Preparation [Book]  
1 Report Preparation VIEW
2 Computerized Data Analysis VIEW
Advertisements
Advertisements
Advertisements
Advertisements
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

1 Comment »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: