Skip to content
Advertisements

GGSIPU (BBA) RESEARCH METHODOLOGY – 4TH SEMESTER

ggsipu BBA

PLEASE SHARE This website with your FRIENDS, JUNIORS & SENIORS

  UNIT 1 Introduction  
1 Meaning of Research VIEW
2 Scope of Business Research VIEW
3 Purpose of Research – Exploratory, Descriptive, Explanatory VIEW
4 Unit of Analysis – Individual, Organization, Groups, and Data Series VIEW
5 Conceptions, Construct, Attribute, Variables, Hypotheses VIEW
  UNIT 2 Research Process  
1 Research Process VIEW
2 Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method VIEW
3 Existing Data Based Research Updated VIEW
4 Longitudinal Studies VIEW
5 Panel Studies VIEW
6 Questionnaire Design VIEW
  UNIT 3 Measurement  
1 Measurement, Designing and Writing Items VIEW
2 Uni-dimensional and Multidimensional Scales VIEW
3 Measurement scales- Nominal, Ordinal, Interval, and Ratio VIEW
4 Rating and Ranking Scale VIEW
5 Thurston Scale, Likert Scale and Semantic Differential Scaling VIEW
  UNIT 4 Report Preparation  
1 Report Preparation VIEW
2 Computerized Data Analysis VIEW
Advertisements
Advertisements
Advertisements
Advertisements
Advertisements
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

3 Comments »

  1. Bhai bas bahar heading to saari likhi hui h andar wo topic ka material h nhi jase data series or field study k baad k topics h hi nhi cover kiye hue bhai ase mat karo bjot help hoti h aapki wajah
    Kuchh kar rhe ho to pura to karo yaar parso paper h l**e lad jayenge ase to

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: