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| Unit 1 Introduction {Book} |
|
1 | Business Meaning, Definition, Nature & Scope | |
2 | Objectives of Business- Economic & Social | |
3 | Types of Business Organizations | |
4 | Business Environment: Meaning, Characteristics, Scope and Significance | |
5 | Components of Business Environment | |
6 | Introduction to Micro-Environment | |
7 | Internal Environment: Value system, Mission, Objectives | |
8 | Organizational Structure | |
9 | Organizational Resources, Company Image | |
10 | Brand Equity | |
11 | External Environment: Firm, Customers, Suppliers, Distributors, Competitors, Society | |
12 | Introduction to Macro Components: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal | |
13 | Differences between Micro Environment and Macro Environment |
# | Case Studies |
Unit 2 Economic, Political and Legal Environment {Book} | ||
1 | Role of government in Business | |
2 | Legal framework in India | |
3 | Economic environment: economic system and economic policies | |
4 | Concept of Capitalism, Socialism and Mixed Economy | |
5 | Impact of business on Private sector, Public sector and Joint sector | |
6 | Competition Act and FEMA | |
7 | Monetary and Fiscal Policies | |
8 | RBI-Role and functions | |
9 | Regulations related to Capital Markets | |
10 | Role of SEBI and working of stock Exchanges |
# | Case Studies |
Unit 3 {Book} | ||
1 | Social and Cultural Environment- Nature | |
2 | Impact of foreign culture on Business | |
3 | Traditional Values and its Impact | |
4 | Social Audit and Social Responsibility of Business | |
5 | Competitive Environment- Meaning, Michael Porter’s Five Forces Analysis | |
6 | Competitive Strategies | |
7 | Introduction to Industrial Policy Resolutions |
# | Case Studies |
Unit 4 Natural and Technological Environment {Book} | ||
1 | Natural and Technological Environment- Innovation | |
2 | Technological Leadership and Followership | |
3 | Impact of Technology on Globalization | |
4 | Transfer of Technology, Time Lags in Technology Introduction | |
5 | Status of Technology in India; Management of Technology | |
6 | Features and Impact of Technology |
# | Case Studies |
Unit 5 International Environment {Book} | ||
1 | International forces in Business Environment | |
2 | SEZ, EPZ, GATT or WTO | |
3 | Globalization Meaning, Nature and stages of Globalization, features of Globalization | |
4 | Foreign Market Entry Strategies, LPG model | |
5 | MNCs: Definition, Meaning, Merits, Demerits | |
6 | MNCs in India | |
7 | FDI Policy |
2 thoughts on “KMB201 Business Environment”