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KMB201 BUSINESS ENVIRONMENT

AKTU MBA NOTES

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UNIT 1 Introduction
1 Business Meaning, Definition, Nature & Scope VIEW
2 Objectives of Business- Economic & Social VIEW
3 Types of Business Organizations VIEW
4 Business Environment- Meaning, Characteristics, Scope and Significance VIEW
5 Components of Business Environment VIEW
6 Introduction to Micro-Environment VIEW
7 Internal Environment- Value system, Mission, Objectives VIEW
8 Organizational Structure VIEW
9 Organizational Resources, Company Image VIEW
10 Brand Equity VIEW
11 External Environment- Firm, Customers, Suppliers, Distributors, Competitors, Society VIEW
12 Introduction to Macro Components- Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal VIEW
13 Differences between Micro Environment and Macro Environment VIEW
UNIT 2 Economic, Political and Legal Environment
1 Role of government in Business VIEW
2 Legal framework in India VIEW
3 Economic environment- economic system and economic policies VIEW
4 Concept of Capitalism, Socialism and Mixed Economy VIEW
5 Impact of business on Private sector, Public sector and Joint sector VIEW
6 Competition Act and FEMA VIEW
7 Monetary and Fiscal Policies VIEW
8 RBI-Role and functions VIEW
9 Regulations related to Capital Markets VIEW
10 Role of SEBI and working of stock Exchanges VIEW
UNIT 3
1 Social and Cultural Environment- Nature VIEW
2 Impact of foreign culture on Business VIEW
3 Traditional Values and its Impact VIEW
4 Social Audit and Social Responsibility of Business VIEW
5 Competitive Environment- Meaning, Michael Porter’s Five Forces Analysis VIEW
6 Competitive Strategies VIEW
7 Introduction to Industrial Policy Resolutions VIEW
UNIT 4 Natural and Technological Environment
1 Natural and Technological Environment- Innovation VIEW
2 Technological Leadership and Followership VIEW
3 Impact of Technology on Globalization VIEW
4 Transfer of Technology, Time Lags in Technology Introduction VIEW
5 Status of Technology in India; Management of Technology VIEW
6 Features and Impact of Technology VIEW
UNIT 5 International Environment
1 International forces in Business Environment VIEW
2 SEZ, EPZ, GATT or  WTO VIEW
3 Globalization Meaning, Nature and stages of Globalization, features of Globalization VIEW
4 Foreign Market Entry Strategies, LPG model VIEW
5 MNCs – Definition, Meaning, Merits, Demerits VIEW
6 MNCs in India VIEW
7 FDI Policy VIEW
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