	Unit 1 Concept of Marketing Mix {Book}
1	Concept of Marketing Mix: Introduction	VIEW
2	Traditional Marketing Mix 4Ps, and 4 Cs	VIEW
3	Service Marketing Mix	VIEW
4	Developing of an Effective Marketing Mix	VIEW
5	Managing and Designing Marketing Mix	VIEW

	Unit 2 Product Management {Book}
1	Product Management: Introduction	VIEW
2	Levels of Products	VIEW
3	Classification of Product	VIEW
4	Product Hierarchy	VIEW
5	Product Mix Strategies	VIEW
6	Product Line Strategies	VIEW
7	Packaging and Labeling	VIEW
8	New Product Development Process	VIEW
9	Why New Products Fail	VIEW
10	Adoption Process	VIEW
11	Diffusion of Innovation	VIEW
12	Product Life Cycle (PLC)	VIEW
13	Brand Management: Meaning	VIEW
14	Advantage and Disadvantage of Branding	VIEW
15	Brand Equity	VIEW
16	Brand Positioning	VIEW
17	Brand Name Selection	VIEW
18	Brand Sponsorship	VIEW
19	Brand Portfolio	VIEW

	Unit 3 {Book}
1	Pricing: Introduction, Factors Affecting Pricing Decisions	VIEW
2	Pricing Process	VIEW
3	Pricing Strategies	VIEW
4	Initiating and Responding to Price Changes	VIEW
5	Distribution Management: Introduction	VIEW
6	Needs for Marketing Channels	VIEW
7	Decisions Involved in Setting up the Channel	VIEW
8	Channel Management Strategies	VIEW
9	Introduction to Logistic Management	VIEW
10	Retailing Meaning, Types	VIEW
11	Wholesaling-Meaning, Types	VIEW
12	Multi-channel Marketing	VIEW
13	Vertical and Horizontal Marketing System	VIEW

	Unit 4 Promotion Management {Book}
1	Promotion Management Introduction, Integrated Marketing Communications	VIEW
2	Communication Development Process	VIEW
3	Budget Allocation Decisions in Marketing Communications	VIEW
4	Promotion Mix	VIEW
5	Advertising: Meaning, Objectives	VIEW
6	Advertising Budget	VIEW
7	Fundamentals of Sales Promotion	VIEW
8	Public Relations	VIEW
9	Direct Marketing	VIEW

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