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BBAN403 Business Research Methods

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UNIT 1
1 Business Research – Meaning, Types, Managerial Value of Business Research VIEW
2 Theory and Research – Components VIEW
3 Research Concepts VIEW
4 Research Constructs VIEW
5 Variables VIEW
6 Proposition and hypothesis VIEW
7 Deductive and Inductive Theory VIEW
8 Nature and Process and importance of Problem definition VIEW
9 Purpose and Types of Research Proposal, Ingredients of Research Proposal VIEW
UNIT 2
1 Research Design – Meaning, Classification, elements and methods VIEW
2 Categories of Exploratory Research VIEW
3 Basic issues in Experimental Design VIEW
4 Classification of Experimental Design VIEW
5 Concept and Their Measurement VIEW
6 Measurement Scale VIEW
UNIT 3
1 Sample Design and Sampling Procedure VIEW
2 Determination of Sample Size VIEW
3 Research Methods of Collecting Primary Data VIEW
4 Issues in construction of questionnaire VIEW
UNIT 4
1 Statistical Techniques of Data Analysis VIEW
2 Nature and Types of Descriptive Analysis VIEW
3 Uni-Variate and Bi-Variate Tests of Statistical Significance VIEW
4 Meaning and Types of Research Report VIEW
5 Ingredients of Research Report VIEW
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