BBAN403 Business Research Methods
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UNIT 1
1
Business Research – Meaning, Types, Managerial Value of Business Research
VIEW
2
Theory and Research – Components
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3
Research Concepts
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4
Research Constructs
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5
Variables
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6
Proposition and hypothesis
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7
Deductive and Inductive Theory
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8
Nature and Process and importance of Problem definition
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9
Purpose and Types of Research Proposal, Ingredients of Research Proposal
VIEW
UNIT 2
1
Research Design – Meaning, Classification, elements and methods
VIEW
2
Categories of Exploratory Research
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3
Basic issues in Experimental Design
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4
Classification of Experimental Design
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5
Concept and Their Measurement
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6
Measurement Scale
VIEW
UNIT 3
1
Sample Design and Sampling Procedure
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2
Determination of Sample Size
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3
Research Methods of Collecting Primary Data
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4
Issues in construction of questionnaire
VIEW
UNIT 4
1
Statistical Techniques of Data Analysis
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2
Nature and Types of Descriptive Analysis
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3
Uni-Variate and Bi-Variate Tests of Statistical Significance
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4
Meaning and Types of Research Report
VIEW
5
Ingredients of Research Report
VIEW
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