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| UNIT 1 | ||
| 1 | Business Research – Meaning, Types, Managerial Value of Business Research | VIEW |
| 2 | Theory and Research – Components | VIEW |
| 3 | Research Concepts | VIEW |
| 4 | Research Constructs | VIEW |
| 5 | Variables | VIEW |
| 6 | Proposition and hypothesis | VIEW |
| 7 | Deductive and Inductive Theory | VIEW |
| 8 | Nature and Process and importance of Problem definition | VIEW |
| 9 | Purpose and Types of Research Proposal, Ingredients of Research Proposal | VIEW |
| UNIT 2 | ||
| 1 | Research Design – Meaning, Classification, elements and methods | VIEW |
| 2 | Categories of Exploratory Research | VIEW |
| 3 | Basic issues in Experimental Design | VIEW |
| 4 | Classification of Experimental Design | VIEW |
| 5 | Concept and Their Measurement | VIEW |
| 6 | Measurement Scale | VIEW |
| UNIT 3 | ||
| 1 | Sample Design and Sampling Procedure | VIEW |
| 2 | Determination of Sample Size | VIEW |
| 3 | Research Methods of Collecting Primary Data | VIEW |
| 4 | Issues in construction of questionnaire | VIEW |
| UNIT 4 | ||
| 1 | Statistical Techniques of Data Analysis | VIEW |
| 2 | Nature and Types of Descriptive Analysis | VIEW |
| 3 | Uni-Variate and Bi-Variate Tests of Statistical Significance | VIEW |
| 4 | Meaning and Types of Research Report | VIEW |
| 5 | Ingredients of Research Report | VIEW |
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