| UNIT 1 Introduction to Business Economics and Fundamental concepts BOOK LINK | ||
| 1 | Nature, Scope and Definition of Business Economics | VIEW |
| 2 | Difference between Business Economics and Economics | VIEW |
| 3 | Contribution and Application of Business Economics to Economics | VIEW |
| 4 | Micro vs. Macro Economics | VIEW |
| 5 | Opportunity Cost, Time Value of Money | VIEW |
| 6 | Marginalism, incrementalism | VIEW |
| 7 | Market forces and Equilibrium, Risk, Return and Profits | VIEW |
| UNIT 2 Consumer Behavior and Demand Analysis BOOK LINK | ||
| 1 | Cardinal Utility Approach: | VIEW |
| 2 | Diminishing Marginal Utility | VIEW |
| 3 | Law of Equi-Marginal Utility | VIEW |
| 4 | Ordinal Utility Approach: | VIEW |
| 5 | Indifference Curves | VIEW |
| 6 | Marginal rate of Substitution | VIEW |
| 7 | Budget Line and Consumer Equilibrium | VIEW |
| 8 | Theory of Demand, Law of Demand | VIEW |
| 9 | Movement along vs. Shift in Demand Curve | VIEW |
| 10 | Concept of Measurement of Elasticity of Demand | VIEW |
| 11 | Factors affecting Elasticity of Demand | VIEW |
| 12 | Income Elasticity of Demand | VIEW |
| 13 | Cross Elasticity of Demand | VIEW |
| 14 | Advertising Elasticity of Demand | VIEW |
| 15 | Demand Forecasting: Need, Objectives and Methods | VIEW |
| UNIT 3 Theory of Production BOOK LINK | ||
| 1 | Meaning and concept of Production | VIEW |
| 2 | Factors of Production and Production Function | VIEW |
| 3 | Fixed and Variable Factors | VIEW |
| 4 | Law of Variable Proportion (Short Run Production Analysis) | VIEW |
| 5 | Law of Returns to a Scale (Long Run Production Analysis) through the use of ISO QUANTS | VIEW |
| UNIT 4 Cost Analysis & Price Output Decisions BOOK LINK | ||
| 1 | Concept of Cost, Cost function | VIEW |
| 2 | Short run cost, Long run Cost | VIEW |
| 3 | Economics and Diseconomies of Scale | VIEW |
| 4 | Explicit cost and Implicit cost | VIEW |
| 5 | Private and Social Cost | VIEW |
| 6 | Pricing under perfect Competition | VIEW |
| 7 | Pricing under Monopoly | VIEW |
| 8 | Price Discrimination | VIEW |
| 9 | Pricing under Monopolistic Competition | VIEW |
| 10 | Pricing under Oligopoly | VIEW |
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