Last updated on August 19th, 2020 at 08:22 pm
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UNIT 1 Introduction to Marketing BOOK LINK |
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| 1 |
Nature, Importance and Scope of Marketing, Basic Concepts |
VIEW |
| 2 |
Marketing Philosophies |
VIEW |
| 3 |
Marketing Management Process – An Overview |
VIEW |
| 4 |
Concept of Marketing Mix. |
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| 5 |
Understanding Marketing Environment |
VIEW |
| 6 |
Steps in Consumer Decision Making |
VIEW |
| 7 |
Characteristics of Industrial Markets |
VIEW |
| 8 |
Market Segmentation, Target and Positioning |
VIEW |
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UNIT 2 Product & Pricing BOOK LINK |
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| 1 |
Product Levels |
VIEW |
| 2 |
Product Mix |
VIEW |
| 3 |
Product Lines |
VIEW |
| 4 |
Product Strategy |
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| 5 |
Branding Decisions |
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| 6 |
New Product Development |
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| 7 |
Product Life Cycle |
VIEW |
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Pricing Decisions: |
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| 8 |
Pricing Objectives |
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| 9 |
Pricing Methods |
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| 10 |
Pricing Adjustments Strategies |
VIEW |
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UNIT 3 Place: BOOK LINK |
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| 1 |
Role and Importance of Intermediaries |
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| 2 |
Types of Channels |
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| 3 |
Major channel Design Decisions |
VIEW |
| 4 |
Selecting, Motivating and Evaluating Channel intermediaries |
VIEW |
| 5 |
Physical Distribution |
VIEW |
| 6 |
Logistics and Supply chain Management |
VIEW |
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UNIT 4 Promotion: BOOK LINK |
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| 1 |
Promotional Objectives |
VIEW |
| 2 |
Factors Influencing choice of Promotional Mix. |
VIEW |
| 3 |
Push vs. Pull Strategy |
VIEW |
| 4 |
Advertising-Definition and Importance |
VIEW |
| 5 |
Comparison of Advertising Media |
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| 6 |
Personal Selling – Purpose, Types, Limitations |
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| 7 |
Publicity and Public Relations- Definition, Importance |
VIEW |
| 8 |
Publicity and Public Relations- Types or Tools |
VIEW |
| 9 |
Direct Marketing |
VIEW |
| 10 |
Digital Marketing-Types |
VIEW |
| 11 |
Digital Marketing- Advantages and Challenges |
VIEW |
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