Skip to content
Advertisements

GGSIPU (BBA305) Services Marketing

ggsipu BBA

UNIT 1 Introduction to Services Marketing BOOK LINK
1 Services, Unique Characteristics and VIEW
2 Marketing Challenges of Services VIEW
3 Growing importance of Services sector in India VIEW
4 Services Marketing Management Process-Overview VIEW
UNIT 2 Consumer Behavior in Services & Measuring Service Quality BOOK LINK
1 Consumer Behavior in Services VIEW
2 Measuring Service Quality and Customer Satisfaction VIEW
3 SERVQUAL scale and its usage VIEW
4 GAP’s Model VIEW
5 Modes of Service Recovery VIEW
UNIT 3 Service Product, Pricing and People: BOOK LINK
1 The 7p’s framework for Services Marketing VIEW
2 Service Product VIEW
3 Service Process VIEW
4 Service Blueprinting VIEW
5 Pricing of Services – Objectives, Challenges, Approaches VIEW
6 Managing Services Personnel VIEW
7 Customer role in Service Delivery VIEW
UNIT 4 Service Distribution, Communication and Physical Evidence BOOK LINK
1 Challenges of Service Distribution VIEW
2 Service Franchising-Benefits & Risks VIEW
3 Integrated Services Communication Mix. VIEW
4 Services Marketing Triangle VIEW
5 Managing Physical Evidence VIEW
6 Service Scape VIEW
Advertisements
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

1 Comment »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: