| UNIT 1 Introduction to Digital Marketing {Book Link} | ||
| 1 | The New Digital World | VIEW |
| 2 | The Modern Digital Consumer And New Consumer’s Digital Journey | VIEW |
| 3 | Marketing Strategies For The Digital World | VIEW |
| UNIT 2 {Book Link} | ||
| 1 | Social Media Marketing | VIEW |
| 2 | Introduction to Blogging | VIEW |
| 3 | Create a Blog post for your project, Including headline, imagery, links and post, Content planning and writing | VIEW |
| 4 | Introduction to Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaign | VIEW |
| UNIT 3 Acquiring & Engaging Users through Digital Channels {Book Link} | ||
| 1 | Understanding The Relationship Between Content And Branding And Its Impact On Sales | VIEW |
| 2 | Search Marketing | VIEW |
| 3 | Mobile Marketing | VIEW |
| 4 | Video Marketing | VIEW |
| 5 | Social-Media Marketing | VIEW |
| # | Marketing Gamification | VIEW |
| 6 | Online Campaign Management; Using Marketing Analytic Tools To Segment, Target And Position | VIEW |
| 7 | Overview of search engine optimization (SEO) | VIEW |
| UNIT 4 Designing Organization for Digital Success {Book Link} | ||
| 1 | Digital Transformation | VIEW |
| 2 | Digital Leadership Principles | VIEW |
| 3 | Online P.R. And Reputation Management | VIEW |
| 4 | ROI Of Digital Strategies | VIEW |
| 5 | How Digital Marketing Is Adding Value To Business | VIEW |
| 6 | Evaluating Cost Effectiveness Of Digital Strategies | VIEW |
| UNIT 5 Digital Innovation and Trends {Book Link} | ||
| 1 | The Contemporary Digital Revolution | VIEW |
| 2 | Digital Transformation Framework | VIEW |
| 3 | Security Issue With Digital Marketing | VIEW |
| 4 | Privatization Issue With Digital Marketing | VIEW |
| 5 | Trends In Digital Marketing- Indian Context | VIEW |
| 6 | Trends In Digital Marketing- Global Context | VIEW |
| 7 | Online Communities And Co-Creation | VIEW |
One thought on “KMBMK03 Digital & Social Media Marketing”