GGSIPU (BCOM105) Micro Economics

	UNIT 1 Introduction to Business Economics and Fundamental concepts [Book Link]
1	Nature, Scope and Definition of Business Economics	VIEW
2	Difference between Business Economics and Economics	VIEW
3	Contribution and Application of Business Economics to Economics	VIEW
4	Micro vs. Macro Economics	VIEW
5	Opportunity Cost, Time Value of Money	VIEW
6	Marginalism, incrementalism	VIEW
7	Market forces and Equilibrium, Risk, Return and Profits	VIEW

	UNIT 2 Consumer Behavior and Demand Analysis [Book Link]
1	Cardinal Utility Approach:	VIEW
2	Diminishing Marginal Utility	VIEW
3	Law of Equi-Marginal Utility	VIEW
4	Ordinal Utility Approach:	VIEW
5	Indifference Curves	VIEW
6	Marginal rate of Substitution	VIEW
7	Budget Line and Consumer Equilibrium	VIEW
8	Theory of Demand, Law of Demand	VIEW
9	Movement along vs. Shift in Demand Curve	VIEW
10	Concept of Measurement of Elasticity of Demand	VIEW
11	Factors affecting Elasticity of Demand	VIEW
12	Income Elasticity of Demand	VIEW
13	Cross Elasticity of Demand	VIEW
14	Advertising Elasticity of Demand	VIEW
15	Demand Forecasting: Need, Objectives and Methods	VIEW

	UNIT 3 Theory of Production [Book Link]
1	Meaning and concept of Production	VIEW
2	Factors of Production and Production Function	VIEW
3	Fixed and Variable Factors	VIEW
4	Law of Variable Proportion (Short Run Production Analysis)	VIEW
5	Law of Returns to a Scale (Long Run Production Analysis) through the use of ISO QUANTS	VIEW

	UNIT 4 Cost Analysis & Price Output Decisions [Book Link]
1	Concept of Cost, Cost function	VIEW
2	Short run cost, Long run Cost	VIEW
3	Economics and Diseconomies of Scale	VIEW
4	Explicit cost and Implicit cost	VIEW
5	Private and Social Cost	VIEW
6	Pricing under perfect Competition	VIEW
7	Pricing under Monopoly	VIEW
8	Price Discrimination	VIEW
9	Pricing under Monopolistic Competition	VIEW
10	Pricing under Oligopoly	VIEW