GGSIPU (BCOM201) Marketing Management

	UNIT 1 Introduction to Marketing [Book]
1	Nature, Importance and Scope of Marketing, Basic Concepts	VIEW
2	Marketing Philosophies	VIEW
3	Marketing Management Process – An Overview	VIEW
4	Concept of Marketing Mix.	VIEW
5	Understanding Marketing Environment	VIEW
6	Steps in Consumer Decision Making	VIEW
7	Characteristics of Industrial Markets	VIEW
8	Market Segmentation, Target and Positioning	VIEW

	UNIT 2 Product & Pricing [Book]
1	Product Levels	VIEW
2	Product Mix	VIEW
3	Product Lines	VIEW
4	Product Strategy	VIEW
5	Branding Decisions	VIEW
6	New Product Development	VIEW
7	Product Life Cycle	VIEW
	Pricing Decisions:
8	Pricing Objectives	VIEW
9	Pricing Methods	VIEW
1	Pricing Adjustments Strategies	VIEW

	UNIT 3 Place: [Book]
1	Role and Importance of Intermediaries	VIEW
2	Types of Channels	VIEW
3	Major channel Design Decisions	VIEW
4	Selecting, Motivating and Evaluating Channel intermediaries	VIEW
5	Physical Distribution	VIEW
6	Logistics and Supply chain Management	VIEW

	UNIT 4 Promotion: [Book]
1	Promotional Objectives	VIEW
2	Factors Influencing choice of Promotional Mix.	VIEW
3	Push vs. Pull Strategy	VIEW
4	Advertising-Definition and Importance	VIEW
5	Comparison of Advertising Media	VIEW
6	Personal Selling – Purpose, Types, Limitations	VIEW
#	Transaction Versus Relationship Selling	VIEW
#	Sales Promotion – Purposes, Types, Limitations	VIEW
7	Publicity and Public Relations- Definition, Importance	VIEW
8	Publicity and Public Relations- Types or Tools	VIEW
9	Direct Marketing	VIEW
10	Digital Marketing-Types	VIEW
11	Digital Marketing- Advantages and Challenges	VIEW