Last updated on December 28th, 2019 at 02:13 pm
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UNIT 1 Introduction [Book Link] |
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| 1 |
Meaning of Research |
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| 2 |
Scope of Business Research |
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| 3 |
Purpose of Research: Exploratory, Descriptive, Explanatory |
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| 4 |
Unit of Analysis: Individual, Organization, Groups, and Data Series |
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| 5 |
Conceptions, Construct, Attribute, Variables, Hypotheses |
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UNIT 2 Research Process [Book Link] |
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| 1 |
Research Process |
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| 2 |
Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method |
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| 3 |
Existing Data Based Research |
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Longitudinal Studies |
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Panel Studies |
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| 6 |
Questionnaire Design |
VIEW |
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UNIT 3 Measurement [Book Link] |
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| 1 |
Measurement, Designing and Writing Items |
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| 2 |
Uni-dimensional and Multidimensional Scales |
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| 3 |
Measurement scales- Nominal, Ordinal, Interval, and Ratio |
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| 4 |
Rating and Ranking Scale |
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| 5 |
Thurston Scale, Likert Scale and Semantic Differential Scaling |
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| 6 |
Sampling Design |
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| 7 |
Types of Sampling Design |
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| 8 |
Mixed Sampling Design |
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| 9 |
Sampling Frame |
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| 10 |
Sample Size Determination |
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| 11 |
Methods of data collection: Primary and secondary sources |
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| 12 |
Parametric vs. Nonparametric test |
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| 13 |
ANOVA |
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| 14 |
correlation and regression analysis |
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| 15 |
Chi – Square Test |
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| 16 |
Parametric test for Normality |
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UNIT 4 Report Preparation [Book Link] |
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| 1 |
Report Preparation |
VIEW |
| 2 |
Computerized Data Analysis |
VIEW |
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