GGSIPU (BCOM214) Research Methodology

	UNIT 1 Introduction [Book Link]
1	Meaning of Research	VIEW
2	Scope of Business Research	VIEW
3	Purpose of Research: Exploratory, Descriptive, Explanatory	VIEW
4	Unit of Analysis: Individual, Organization, Groups, and Data Series	VIEW
5	Conceptions, Construct, Attribute, Variables, Hypotheses	VIEW

	UNIT 2 Research Process [Book Link]
1	Research Process	VIEW
2	Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method	VIEW
3	Existing Data Based Research	VIEW
4	Longitudinal Studies	VIEW
5	Panel Studies	VIEW
6	Questionnaire Design	VIEW

	UNIT 3 Measurement [Book Link]
1	Measurement, Designing and Writing Items	VIEW
2	Uni-dimensional and Multidimensional Scales	VIEW
3	Measurement scales- Nominal, Ordinal, Interval, and Ratio	VIEW
4	Rating and Ranking Scale	VIEW
5	Thurston Scale, Likert Scale and Semantic Differential Scaling	VIEW
6	Sampling Design	VIEW
7	Types of Sampling Design	VIEW
8	Mixed Sampling Design	VIEW
9	Sampling Frame	VIEW
10	Sample Size Determination	VIEW
11	Methods of data collection: Primary and secondary sources	VIEW
12	Parametric vs. Nonparametric test	VIEW
13	ANOVA	VIEW
14	correlation and regression analysis	VIEW
15	Chi – Square Test	VIEW
16	Parametric test for Normality	VIEW