GGSIPU (BCOM214) Research Methodology
| UNIT 1 Introduction [Book Link] | ||
| 1 | Meaning of Research | VIEW |
| 2 | Scope of Business Research | VIEW |
| 3 | Purpose of Research – Exploratory, Descriptive, Explanatory | VIEW |
| 4 | Unit of Analysis – Individual, Organization, Groups, and Data Series | VIEW |
| 5 | Conceptions, Construct, Attribute, Variables, Hypotheses | VIEW |
| UNIT 2 Research Process [Book Link] | ||
| 1 | Research Process | VIEW |
| 2 | Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method | VIEW |
| 3 | Existing Data Based Research | VIEW |
| 4 | Longitudinal Studies | VIEW |
| 5 | Panel Studies | VIEW |
| 6 | Questionnaire Design | VIEW |
| UNIT 3 Measurement [Book Link] | ||
| 1 | Measurement, Designing and Writing Items | VIEW |
| 2 | Uni-dimensional and Multidimensional Scales | VIEW |
| 3 | Measurement scales- Nominal, Ordinal, Interval, and Ratio | VIEW |
| 4 | Rating and Ranking Scale | VIEW |
| 5 | Thurston Scale, Likert Scale and Semantic Differential Scaling | VIEW |
| Sampling Design | VIEW | |
| Types of Sampling Design | VIEW | |
| Mixed Sampling Design | VIEW | |
| Sampling Frame | VIEW | |
| Sample Size Determination | VIEW | |
| Methods of data collection-Primary and secondary sources | VIEW | |
| Parametric vs. Nonparametric test | VIEW | |
| ANOVA | VIEW | |
| correlation and regression analysis | VIEW | |
| Chi – Square Test | VIEW | |
| Parametric test for Normality | VIEW |
| UNIT 4 Report Preparation [Book Link] | ||
| 1 | Report Preparation | VIEW |
| 2 | Computerized Data Analysis | VIEW |
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