Last updated on December 28th, 2019 at 02:13 pm

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UNIT 1 Introduction [Book Link] |
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1 |
Meaning of Research |
VIEW |
2 |
Scope of Business Research |
VIEW |
3 |
Purpose of Research: Exploratory, Descriptive, Explanatory |
VIEW |
4 |
Unit of Analysis: Individual, Organization, Groups, and Data Series |
VIEW |
5 |
Conceptions, Construct, Attribute, Variables, Hypotheses |
VIEW |
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UNIT 2 Research Process [Book Link] |
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1 |
Research Process |
VIEW |
2 |
Selection of Basic Research Method- Field study, Laboratory Study, Survey Method, Observational Method |
VIEW |
3 |
Existing Data Based Research |
VIEW |
4 |
Longitudinal Studies |
VIEW |
5 |
Panel Studies |
VIEW |
6 |
Questionnaire Design |
VIEW |
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UNIT 3 Measurement [Book Link] |
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1 |
Measurement, Designing and Writing Items |
VIEW |
2 |
Uni-dimensional and Multidimensional Scales |
VIEW |
3 |
Measurement scales- Nominal, Ordinal, Interval, and Ratio |
VIEW |
4 |
Rating and Ranking Scale |
VIEW |
5 |
Thurston Scale, Likert Scale and Semantic Differential Scaling |
VIEW |
6 |
Sampling Design |
VIEW |
7 |
Types of Sampling Design |
VIEW |
8 |
Mixed Sampling Design |
VIEW |
9 |
Sampling Frame |
VIEW |
10 |
Sample Size Determination |
VIEW |
11 |
Methods of data collection: Primary and secondary sources |
VIEW |
12 |
Parametric vs. Nonparametric test |
VIEW |
13 |
ANOVA |
VIEW |
14 |
correlation and regression analysis |
VIEW |
15 |
Chi – Square Test |
VIEW |
16 |
Parametric test for Normality |
VIEW |
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UNIT 4 Report Preparation [Book Link] |
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1 |
Report Preparation |
VIEW |
2 |
Computerized Data Analysis |
VIEW |
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