Supply chain management encompasses such a wide range of functions that it can seem daunting, even to the most experienced international businessperson. However, the process can be effectively modelled by breaking it down into several main strategic areas. One common and very effective model is the Supply Chain Operations Reference (SCOR) model, developed by the Supply Chain Council to enable managers to address, improve and communicate supply chain management practices effectively. The SCOR model runs through five supply chain stages: Plan, Source, Make, Deliver, and Return.
Stage 1: Plan
Planning involves a wide range of activities. Companies must first decide on their operations strategy. Whether to manufacture a product or component or buy it from a supplier is a major decision.
Companies must weigh the benefits and disadvantages of different options presented by international supply chains.
- Manufacturing a product component domestically
- Manufacturing a component in a foreign market by setting up international production facilities
- Buying a component from a foreign supplier
- Buying a component from a domestic supplier
If companies are manufacturing products, they must decide how they will be produced.
Goods can be:
- Make to stock (produced and stored, awaiting customer orders);
- Make to order (constructed in response to a customer order);
- Configure to order (partially manufactured the product and completed it after a firm customer order is received); or
- Engineer to order (manufactured a product to unique specifications provided by a customer).
Sometimes, goods can be produced by a combination of these methods. Companies must also decide whether they will outsource manufacturing. This operations planning is essential because these decisions influence the supply chain.
Planning also involves mapping out the network of manufacturing facilities and warehouses, determining the levels of production and specifying transportation flows between sites. It also involves assessing how to improve the global supply chain and its management processes.
When planning, companies should ensure that their supply chain management strategies align to business strategies, that communication plans for the entire supply chain are decided and that methods of measuring performance and gathering data are established before planning begins.
Stage 2: Source
This aspect of supply chain management involves organizing the procurement of raw materials and components.
Procurement is the acquisition of goods and services at the best possible price, in the right quantity and at the right time.
When sources have been selected and vetted, companies must negotiate contracts and schedule deliveries. Supplier performance must be assessed and payments to the suppliers made when appropriate. In some cases, companies will be working with a network of suppliers. This will involve working with this network, managing inventory and company assets and ensuring that export and import requirements are met.
Stage 3: Make
This stage is concerned with scheduling of production activities, testing of products, packing and release. Companies must also manage rules for performance, data that must be stored, facilities and regulatory compliance.
Stage 4: Deliver
The delivery stage encompasses all the steps from processing customer inquiries to selecting distribution strategies and transportation options. Companies must also manage warehousing and inventory or pay for a service provider to manage these tasks for them.
The delivery stage includes any trial period or warranty period, customers or retail sites must be invoiced and payments received, and companies must manage import and export requirements for the finished product.
Stage 5: Return
Return is associated with managing all returns of defective products, including identifying the product condition, authorizing returns, scheduling product shipments, replacing defective products and providing refunds.
Returns also include “end-of-life” products (those that are in the end of their product lifetime and a vendor will no longer be marketing, selling, or promoting a particular product and may also be limiting or ending support for the product).
Companies must establish rules for the following:
- Product returns
- Monitoring performance and costs
- Managing inventory of returned product