CCSU(BBA) 301 Advertising Management

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	UNIT 1
1	Advertising: Introduction and Scope	VIEW
2	Importance of Advertising in Business	VIEW
3	Role of Advertising in Social and Economic Development of India	VIEW
4	Ethics and Truths in Indian Advertising	VIEW

	UNIT 2
1	Integrated Communication Mix (ICM): Meaning and Importance	VIEW
2	Communication: Meaning and Importance	VIEW
3	Process of Communication	VIEW
4	Communication Mix: Components	VIEW
5	Role of Communication Mix in Marketing	VIEW
6	Branding: Meaning and Importance in Advertising	VIEW

	UNIT 3
1	Promotional Objectives: Importance Determination of Promotional Objectives	VIEW
2	Setting Objective DAGMAR	VIEW
3	Importance of Advertising Budget	VIEW
4	Establishing the Budget	VIEW
5	Approaches Allocation of Budget	VIEW

	UNIT 4
1	Advertising Copy: Meaning	VIEW
2	Components of Advertisement Copy	VIEW
3	Types of Advertising Copy	VIEW
4	Importance of Creativity in Advertising	VIEW
5	Media Planning: Importance, Strategies	VIEW
6	Media Mix	VIEW

	UNIT 5
1	Advertising Research: Importance	VIEW
2	Testing Advertising Effectiveness Market Testing for Ads	VIEW
3	International Advertising: Importance	VIEW
4	International vs. Local Advertising	VIEW

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CCSU BBA NOTES, MANAGEMENT NOTES

101 Business Organization, 102 Business Mathematics, 103 Principles of Economics, 104 Book Keeping & Basic Accounting, 105 Business Laws, 106 Fundamentals of Management, 107 Business Ethics, 201 Organizational Behavior, 202 Business Communication, 203 Indian Economy, 204 Business Statistics 205 Business Environment, 206 Principles of Accounting, 301 Advertising Management, 302 Indian Banking System, 303 Human Resource Management, 304 Marketing Management, 305 Company Accounts, 306 Company Law, 401 Consumer Behavior, 402 Financial Management, 403 Production Management, 404 Sales Management, 405 Research Methodology, 406 Operation Research, 501 Entrepreneurship & Small Business Management, 502 Managerial Economics, 503 Cost And Management Accounting, 504 Income Tax Law And Accounts, 505 Industrial Law, 506 Computer Fundamentals, 601 Management Information System 602 Strategic Management & Business Policy, 603 Goods & Services Tax, 604 International Trade, 605 Auditing, 606 Fundamental of E-Commerce, Advertising and Brand Management, AKTU Class Notes, AKTU MBA Class Notes, AKTU MBA NOTES, AMAZON, AUSTRALIA MBA NOTES, BBAN201 Principles of Management, BBAN202 Macro- Economic Analysis and Policy, BBAN203 Company Accounts, BBAN204 Computer Applications in Manageemnt, BBAN205 Organizational Behavior, BBAN206 Business Statistics, BBAN401 Financial Management, BBAN402 Human Resource Management, BBAN403 Business Research Methods, BBAN404 Business Laws, BBAN405 Database Management System, BBAN406 Human Rights And Values, BBAN601 Income Tax, BBAN602 System Analysis and Design, BBAN603 Fundations of International Business, BBAN604 Consumer Protection, BBAN605 E-Commerce, BCOM101 Management Process & Organizational Behavior, BCOM102 Business Mathematics, BCOM103 Financial Accounting, BCOM104 Business Laws, BCOM105 Micro Economics, BCOM106 Macro Economics, BCOM107 Business Communication, BCOM108 Cost Accounting, BCOM109 Computer Applications, BCOM110 Business Studies, BCOM201 Marketing Management, BCOM202 Fundamentals of Financial Management, BCOM203 Management Accounting, BCOM204 Auditing, BCOM205 Human Resource Management, BCOM206 Corporate Accounting, BCOM207 Business Ethics & Corporate Social Responsibility, BCOM208 Indian Economy, BCOM209 Business Statistics, BCOM210 Financial Modeling, BCOM214 Research Methodology, BCOM301 Income Tax Law and Practice, BCOM302 Project Management, BCOM303 Entrepreneurship Development, BCOM304 Goods & Services Tax, BCOM305 Information Systems Management, BCOM306 E-Commerce, BCOM311 Investment Management, BCOM313 Financial Markets and Institutions, BCOM315 Sales and Distribution Management, BCOM317 Advertising and Brand Management, BCOM318 Services Marketing, BCOM319 Indian Relations and Labour Laws, BCOM320 International Business Management, BCOM322 Compensation Management, Behavioral Finance, Business Intelligence And Applications, BUSINESS MARKETING, BUSINESS POLICY & STRATEGY, Business Research, CHINA MBA NOTES, COMPENSATIONAL MANAGEMENT, CORPORATE TAX PLANNING, DATABASE MANAGEMENT, DECISION SCIENCE MBA NOTES, DIGITAL MARKETING BBA NOTES, E-Business, ELECTION DATE, ELECTION RESULT, ENTERPRISE SYSTEMS, EUROPE MBA NOTES, FINANCE MANAGEMENT NOTES, FINANCIAL DERIVATIVES, Financial Management, FLIPKART, FMCF AKTU MBA NOTES, GGSIPU BBA Class Notes, GGSIPU BBA NOTES, GGSIPU Class Notes, GGSIPU MBA Class Notes, GGSIPU MBA NOTES, HUMAN RESOURCE, INDIA, INDIA MBA NOTES, INFORMATION SYSTEMS MANAGEMENT, INTERNATIONAL BUSINESS ENVIRONMENT, INTERNATIONAL FINANCIAL MANAGEMENT, INTERNATIONAL MARKETING, INTERNET MARKETING, JIO PACK, JIO PHONE, KMB301 Strategic Management, KMBFM01 Investment Analysis & Portfolio Management, KMBFM02 Tax Planning & Management, KMBFM03 Financial Market & Services, KMBHR01 Talent Management, KMBHR02 Performance and Reward Management, KMBHR03 Employee Relations and Labor Laws, KMBIB01 International Marketing, KMBIB02 International Logistics, KMBIB03 Export Import Documentation, KMBIT01 Enterprise Resource Planning, KMBIT02 Web Technology & E-Commerce, KMBIT03 Cloud Computing for Business, KMBMK01 Sales & Retail Management, KMBMK02 Consumer Behavior & Marketing Communications, KMBMK03 Digital & Social Media Marketing, KMBOM02 Operations Planning & Control, KMBOM03 Quality Toolkit for Managers, KMBOP01 Supply Chain & Logistics Management, LABOR LAWS, MANAGEMENT OF INTERNATIONAL BUSINESS, MANAGERIAL ECONOMICS, marketing notes, MDU BBA NOTES, MDU MBA NOTES, MTIC, NARENDRA MODI, NEGOTIATION & CONFLICT MANAGEMENT AKTU MBA NOTES, Organizational Development, PERFORMANCE MANAGEMENT, PRESIDENT, PRIME MINISTER, QTM AKTU MBA, RAHUL GANDHI, RESEARCH METHODOLOGY BBA MBA NOTES, RETAIL MANAGEMENT, RMB401 Corporate Governance Values and Ethics AKTU, RMB402 Entrepreneurship Development, RMBIB04 Trading Blocks & Foreign Trade Frame Work, RMBIB05 Cross Cultural Management, RMBIT04 Database Management System, RMBIT05 System Analysis & Design, RMBMK04 Marketing of Services, RMBMK05 Integrated Marketing Communication MBA NOTES, RMBOP04 World Class Manufacturing and Maintenance Management, RMBOP05 Contract Project Management, SECURITY ANALYSIS AND INVESTMENT MANAGEMENT, SHRM, SOFTWARE PROJECT MANAGEMENT, TEAM BUILDING, TRAINING & DEVELOPMENT, USA MBA NOTES

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CCSU(BBA) 301 Advertising Management

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