| UNIT 1 | ||
| 1 | Advertising: Introduction and Scope | VIEW |
| 2 | Importance of Advertising in Business | VIEW |
| 3 | Role of Advertising in Social and Economic Development of India | VIEW |
| 4 | Ethics and Truths in Indian Advertising | VIEW |
| UNIT 2 | ||
| 1 | Integrated Communication Mix (ICM): Meaning and Importance | VIEW |
| 2 | Communication: Meaning and Importance | VIEW |
| 3 | Process of Communication | VIEW |
| 4 | Communication Mix: Components | VIEW |
| 5 | Role of Communication Mix in Marketing | VIEW |
| 6 | Branding: Meaning and Importance in Advertising | VIEW |
| UNIT 3 | ||
| 1 | Promotional Objectives: Importance Determination of Promotional Objectives | VIEW |
| 2 | Setting Objective DAGMAR | VIEW |
| 3 | Importance of Advertising Budget | VIEW |
| 4 | Establishing the Budget | VIEW |
| 5 | Approaches Allocation of Budget | VIEW |
| UNIT 4 | ||
| 1 | Advertising Copy: Meaning | VIEW |
| 2 | Components of Advertisement Copy | VIEW |
| 3 | Types of Advertising Copy | VIEW |
| 4 | Importance of Creativity in Advertising | VIEW |
| 5 | Media Planning: Importance, Strategies | VIEW |
| 6 | Media Mix | VIEW |
| UNIT 5 | ||
| 1 | Advertising Research: Importance | VIEW |
| 2 | Testing Advertising Effectiveness Market Testing for Ads | VIEW |
| 3 | International Advertising: Importance | VIEW |
| 4 | International vs. Local Advertising | VIEW |
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