UNIT 1 | ||
1 | Marketing: Definition, Nature & Scope | VIEW |
2 | Importance of Marketing | VIEW |
3 | Marketing Management | VIEW |
4 | Core Concept of Marketing | VIEW |
5 | Selling Concept | VIEW |
6 | Production Concept | VIEW |
7 | Modern Marketing Concept | VIEW |
8 | Societal Marketing | VIEW |
UNIT 2 | ||
1 | Segmentation: Concept, Basis of Segmentation | VIEW |
2 | Importance of Segmentation in Marketing | VIEW |
3 | Targeting: Concepts, Types and Importance | VIEW |
4 | Positioning: Concept & Importance | VIEW |
5 | Brand Positioning | VIEW |
6 | Repositioning | VIEW |
UNIT 3 | ||
1 | Marketing Mix | VIEW |
2 | Product Mix | VIEW |
3 | New Product Developments | VIEW |
4 | Levels of Product | VIEW |
5 | Types of Product | VIEW |
6 | Product Life Cycle | VIEW |
7 | Branding and Packaging | VIEW |
8 | Distribution: Concept and Importance | VIEW |
9 | Different Types of Distribution Channels | VIEW |
UNIT 4 | ||
1 | Price: Meaning and Objectives | VIEW |
2 | Factors Influencing Pricing | VIEW |
3 | Methods of Pricing | VIEW |
4 | Promotion: Promotional Mix and Tools of Promotional Mix | VIEW |
5 | Objectives of Market Promotion | VIEW |
6 | Media Selection and Management | VIEW |
UNIT 5 | ||
1 | Marketing Research: Meaning and Importance | VIEW |
2 | Marketing Research: Process and Scope | VIEW |
3 | Marketing Information System: Meaning, Importance and Scope | VIEW |
4 | Consumer Behavior: Concept and Importance | VIEW |
5 | Factors Influencing Consumer Behavior | VIEW |
5 thoughts on “CCSU(BBA) 304 Marketing Management”