| UNIT 1 {Book Link} | ||
| 1 | Introduction to consumer Behavior (CB): Importance, | VIEW |
| 2 | Scope of consumer Behavior | VIEW |
| 3 | Need for studying consumer Behavior | VIEW |
| 4 | Consumer Research Process | VIEW |
| UNIT 2 Consumer Models: {Book Link} | ||
| 1 | Economic Model | VIEW |
| 2 | Psychoanalytic Model | VIEW |
| 3 | Sociological Model | VIEW |
| 4 | Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model | VIEW |
| UNIT 3 {Book Link} | ||
| 1 | Individual Determinates | VIEW |
| 2 | Perceptual process | VIEW |
| 3 | Consumer Learning process | VIEW |
| 4 | Consumer attitude formation | VIEW |
| 5 | Attitude Measurement | VIEW |
| 6 | Meaning and nature of personality, Self-Concept | VIEW |
| UNIT 4 {Book} | ||
| 1 | Influences & Consumer Decision making: Family | VIEW |
| 2 | Reference Group | VIEW |
| 3 | Personal, Social and cultural influence on CB | VIEW |
| 4 | Consumer Decision making process | VIEW |
| 5 | Consumer Communication process | VIEW |
| 6 | Consumer Satisfaction | VIEW |
| UNIT 5 {Book} | ||
| 1 | Industrial Buying Behaviour: Participants | VIEW |
| 2 | Characteristics of industrial markets | VIEW |
| 3 | Factors influencing industrial markets | VIEW |
| 4 | Stages of industrial buying process | VIEW |
| 5 | Customer and Marketing of services | VIEW |
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