CCSU(B.COM) C-101 Business Communication
| Unit 1 {Book} |
|
1 | Introducing Business Communication: Basic forms of communicating | |
2 | Communication Models | |
3 | Communication Process | |
4 | Effective communication | |
5 | Theories of communication | |
6 | Audience analysis | |
7 | Principles of effective communication |
| Unit 2 {Book} |
|
1 | Self-Development and Communication | |
2 | Development of Positive Personal Attitudes | |
3 | Corporate communication: Formal and in informal communication networks | |
4 | Grapevine | |
5 | Miscommunication (Barriers) | |
6 | Improving communication | |
7 | Practices in business communication | |
8 | Group Discussions | |
9 | Mock interviews | |
10 | Seminars | |
11 | Effective listening exercises | |
12 | Individual and Group presentations | |
13 | Reports writing |
| Unit 3 {Book} |
|
1 | Writing Skills: Planning Business Messages; Rewriting and editing | |
2 | The first draft; Reconstructing the final draft | |
3 | Business letters | |
4 | Memo formats | |
5 | Persuasive Letters | |
6 | Sales Letters | |
7 | Collection Letters | |
8 | Office Memorandum | |
9 | Report writing: Introduction to a proposal | |
10 | Short report and formal report, Report preparation | |
11 | Oral presentation | |
12 | Principles of oral presentation | |
13 | Factors affecting presentation | |
14 | Sales presentation | |
15 | Training presentation | |
16 | Conducting surveys, Speeches to motivate | |
17 | Effective presentation skills |
| Unit 4 {Book} |
|
1 | Nonverbal aspects of communicating: Body language | |
2 | Nonverbal aspects of communicating: Kinesics | |
3 | Nonverbal aspects of communicating: Proxemics | |
4 | Nonverbal aspects of communicating: Para language | |
5 | Effective listening | |
6 | Principles of effective listening | |
7 | Factors affecting listening exercise | |
8 | Oral written and video session Interviewing skills: Appearing in interviews | |
9 | Conducting interviews | |
10 | Writing Resume and Letter of Application |
| Unit 5 {Book} |
|
1 | Modern Forms of Communicating: Fax; E-mail; Video conferencing | |
2 | International Communication | |
3 | Cultural sensitiveness and cultural context | |
4 | Writing and presenting in international situations | |
5 | Inter-cultural factors in interactions | |
6 | Adapting to global business |
Please Read/Refer Following book:
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