| UNIT 1 Introduction: | ||
| 1 | Nature and Scope of Marketing | VIEW |
| 2 | Importance of Marketing as a Business function and in the economy | VIEW |
| 3 | Marketing Concept: Traditional and Modern | VIEW |
| 4 | Selling vs. Marketing | VIEW |
| 5 | Marketing Mix. | VIEW |
| 6 | Marketing environment | VIEW |
| UNIT 2 Consumer Behavior and market Segmentation: | ||
| 1 | Consumer Behavior: Meaning and Nature | VIEW |
| 2 | Scope and Significance of Consumer Behavior | VIEW |
| 3 | Market Segmentation: Concept and Importance | VIEW |
| UNIT 3 | ||
| 1 | Product: Concept of Product | VIEW |
| 2 | Consumer and industrial goods | VIEW |
| 3 | Product Planning and Development | VIEW |
| 4 | Packaging Role and Functions | VIEW |
| 5 | Brand name and Trade Mark | VIEW |
| 6 | After Sales Service | VIEW |
| 7 | Product Life cycle concept | VIEW |
| 8 | Price: Importance of price in the marketing mix | VIEW |
| 9 | Factors affecting Price of a product/service | VIEW |
| 10 | Discounts and Rebates | VIEW |
| UNIT 4 Distributions channels and physical Distribution: | ||
| 1 | Distribution Channels: Concept and role | VIEW |
| 2 | Types of Distribution channels | VIEW |
| 3 | Factors affecting choice of a distribution channel | VIEW |
| 4 | Retailer and wholesaler | VIEW |
| 5 | Promotion Methods of promotion | VIEW |
| 6 | Optimum Promotion mix | VIEW |
| 7 | Advertising Media: Their relative merits and limitation | VIEW |
| 8 | Characteristics of an affective advertisement | VIEW |
| 9 | Personal Selling as a career | VIEW |
| UNIT 5 International Marketing: | ||
| 1 | Nature, Definition and scope of international marketing | VIEW |
| 2 | Domestic Marketing vs. international marketing | VIEW |
| 3 | International Marketing environment: external and internal. | VIEW |
| 4 | Identifying and Selecting foreign market: Foreign Market entry mode decisions | VIEW |
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