CCSU(B.COM) C-303 Principles of Marketing

Theintactone 1 Sep 2019 1 Comment

	UNIT 1 Introduction:
1	Nature and Scope of Marketing	VIEW
2	Importance of Marketing as a Business function and in the economy	VIEW
3	Marketing Concept: Traditional and Modern	VIEW
4	Selling vs. Marketing	VIEW
5	Marketing Mix.	VIEW
6	Marketing environment	VIEW

	UNIT 2 Consumer Behavior and market Segmentation:
1	Consumer Behavior: Meaning and Nature	VIEW
2	Scope and Significance of Consumer Behavior	VIEW
3	Market Segmentation: Concept and Importance	VIEW

	UNIT 3
1	Product: Concept of Product	VIEW
2	Consumer and industrial goods	VIEW
3	Product Planning and Development	VIEW
4	Packaging Role and Functions	VIEW
5	Brand name and Trade Mark	VIEW
6	After Sales Service	VIEW
7	Product Life cycle concept	VIEW
8	Price: Importance of price in the marketing mix	VIEW
9	Factors affecting Price of a product/service	VIEW
10	Discounts and Rebates	VIEW

	UNIT 4 Distributions channels and physical Distribution:
1	Distribution Channels: Concept and role	VIEW
2	Types of Distribution channels	VIEW
3	Factors affecting choice of a distribution channel	VIEW
4	Retailer and wholesaler	VIEW
5	Promotion Methods of promotion	VIEW
6	Optimum Promotion mix	VIEW
7	Advertising Media: Their relative merits and limitation	VIEW
8	Characteristics of an affective advertisement	VIEW
9	Personal Selling as a career	VIEW

	UNIT 5 International Marketing:
1	Nature, Definition and scope of international marketing	VIEW
2	Domestic Marketing vs. international marketing	VIEW
3	International Marketing environment: external and internal.	VIEW
4	Identifying and Selecting foreign market: Foreign Market entry mode decisions	VIEW

CCSU B.COM NOTES, MANAGEMENT NOTES

101 Business Organization, 102 Business Mathematics, 103 Principles of Economics, 104 Book Keeping & Basic Accounting, 105 Business Laws, 106 Fundamentals of Management, 107 Business Ethics, 201 Organizational Behavior, 202 Business Communication, 203 Indian Economy, 204 Business Statistics, 205 Business Environment, 206 Principles of Accounting, 301 Advertising Management, 302 Indian Banking System, 303 Human Resource Management, 304 Marketing Management, 305 Company Accounts, 306 Company Law, 401 Consumer Behavior, 402 Financial Management, 403 Production Management, 404 Sales Management, 405 Research Methodology, 406 Operation Research, 501 Entrepreneurship & Small Business Management, 502 Managerial Economics, 503 Cost And Management Accounting, 504 Income Tax Law And Accounts, 505 Industrial Law, 506 Computer Fundamentals, 601 Management Information System, 602 Strategic Management & Business Policy, 603 Goods & Services Tax, 604 International Trade, 605 Auditing, 606 Fundamental of E-Commerce, Advertising and Brand Management, AKTU Class Notes, AKTU MBA Class Notes, AKTU MBA NOTES, AMAZON, AUSTRALIA MBA NOTES, BBAN201 Principles of Management, BBAN202 Macro- Economic Analysis and Policy, BBAN203 Company Accounts, BBAN204 Computer Applications in Manageemnt, BBAN205 Organizational Behavior, BBAN206 Business Statistics, BBAN401 Financial Management, BBAN402 Human Resource Management, BBAN403 Business Research Methods, BBAN404 Business Laws, BBAN405 Database Management System, BBAN406 Human Rights And Values, BBAN601 Income Tax, BBAN602 System Analysis and Design, BBAN603 Fundations of International Business, BBAN604 Consumer Protection, BBAN605 E-Commerce, BCOM101 Management Process & Organizational Behavior, BCOM102 Business Mathematics, BCOM103 Financial Accounting, BCOM104 Business Laws, BCOM105 Micro Economics, BCOM106 Macro Economics, BCOM107 Business Communication, BCOM108 Cost Accounting, BCOM109 Computer Applications, BCOM110 Business Studies, BCOM201 Marketing Management, BCOM202 Fundamentals of Financial Management, BCOM203 Management Accounting, BCOM204 Auditing, BCOM205 Human Resource Management, BCOM206 Corporate Accounting, BCOM207 Business Ethics & Corporate Social Responsibility, BCOM208 Indian Economy, BCOM209 Business Statistics, BCOM210 Financial Modeling, BCOM214 Research Methodology, BCOM301 Income Tax Law and Practice, BCOM302 Project Management, BCOM303 Entrepreneurship Development, BCOM304 Goods & Services Tax, BCOM305 Information Systems Management, BCOM306 E-Commerce, BCOM311 Investment Management, BCOM313 Financial Markets and Institutions, BCOM315 Sales and Distribution Management, BCOM317 Advertising and Brand Management, BCOM318 Services Marketing, BCOM319 Indian Relations and Labour Laws, BCOM320 International Business Management, BCOM322 Compensation Management, Behavioral Finance, Business Intelligence And Applications, BUSINESS MARKETING, BUSINESS POLICY & STRATEGY, Business Research, C-101 Business Communication, C-102 Business Statistics, C-103 Financial Accounting, C-104 Business Regulatory Framework, C-105 Business Economics, C-106 Business Environment, C-201 Company Law, C-202 Cost Accounting, C-203 Principles of Business Management, C-204 Income Tax, C-205 Fundamentals of Entrepreneurship, C-206 Public Finance, C-301 Corporate Accounting, C-302 Auditing, C-303 Principles of Marketing, C-304 Economic Laws, C-305 E-Commerce, C-306 Management Accounting, CHINA MBA NOTES, COMPENSATIONAL MANAGEMENT, CORPORATE TAX PLANNING, DATABASE MANAGEMENT, DECISION SCIENCE MBA NOTES, DIGITAL MARKETING BBA NOTES, E-Business, ELECTION DATE, ELECTION RESULT, ENTERPRISE SYSTEMS, EUROPE MBA NOTES, FINANCE MANAGEMENT NOTES, FINANCIAL DERIVATIVES, Financial Management, FLIPKART, FMCF AKTU MBA NOTES, GGSIPU BBA Class Notes, GGSIPU BBA NOTES, GGSIPU Class Notes, GGSIPU MBA Class Notes, GGSIPU MBA NOTES, HUMAN RESOURCE, INDIA, INDIA MBA NOTES, INFORMATION SYSTEMS MANAGEMENT, INTERNATIONAL BUSINESS ENVIRONMENT, INTERNATIONAL FINANCIAL MANAGEMENT, INTERNATIONAL MARKETING, INTERNET MARKETING, JIO PACK, JIO PHONE, KMB301 Strategic Management, KMBFM01 Investment Analysis & Portfolio Management, KMBFM02 Tax Planning & Management, KMBFM03 Financial Market & Services, KMBHR01 Talent Management, KMBHR02 Performance and Reward Management, KMBHR03 Employee Relations and Labor Laws, KMBIB01 International Marketing, KMBIB02 International Logistics, KMBIB03 Export Import Documentation, KMBIT01 Enterprise Resource Planning, KMBIT02 Web Technology & E-Commerce, KMBIT03 Cloud Computing for Business, KMBMK01 Sales & Retail Management, KMBMK02 Consumer Behavior & Marketing Communications, KMBMK03 Digital & Social Media Marketing, KMBOM02 Operations Planning & Control, KMBOM03 Quality Toolkit for Managers, KMBOP01 Supply Chain & Logistics Management, LABOR LAWS, MANAGEMENT OF INTERNATIONAL BUSINESS, MANAGERIAL ECONOMICS, marketing notes, MDU BBA NOTES, MDU MBA NOTES, MTIC, NARENDRA MODI, NEGOTIATION & CONFLICT MANAGEMENT AKTU MBA NOTES, Organizational Development, PERFORMANCE MANAGEMENT, PRESIDENT, PRIME MINISTER, QTM AKTU MBA, RAHUL GANDHI, RESEARCH METHODOLOGY BBA MBA NOTES, RETAIL MANAGEMENT, RMB401 Corporate Governance Values and Ethics AKTU, RMB402 Entrepreneurship Development, RMBIB04 Trading Blocks & Foreign Trade Frame Work, RMBIB05 Cross Cultural Management, RMBIT04 Database Management System, RMBIT05 System Analysis & Design, RMBMK04 Marketing of Services, RMBMK05 Integrated Marketing Communication MBA NOTES, RMBOP04 World Class Manufacturing and Maintenance Management, RMBOP05 Contract Project Management, SECURITY ANALYSIS AND INVESTMENT MANAGEMENT, SHRM, SOFTWARE PROJECT MANAGEMENT, TEAM BUILDING, TRAINING & DEVELOPMENT, USA MBA NOTES

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CCSU(B.COM) C-303 Principles of Marketing

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