UNIT 1 {Book Link} | ||
1 | Introduction to Marketing | VIEW |
2 | Difference between marketing and Selling | VIEW |
3 | Core concepts of Marketing | VIEW |
4 | Marketing Mix. | VIEW |
5 | Marketing Process | VIEW |
6 | Marketing environment | VIEW |
UNIT 2 {Book Link} | ||
1 | Determinants of Consumer Behavior | VIEW |
2 | Consumer’s purchase decision process | VIEW |
3 | Market segmentation | VIEW |
4 | Target Marketing | VIEW |
5 | Differentiation | VIEW |
6 | Positioning | VIEW |
6 | Marketing research | VIEW |
7 | Market information system | VIEW |
UNIT 3 {Book Link} | ||
1 | Product | VIEW |
2 | Product and product line decisions | VIEW |
3 | Branding decisions | VIEW |
4 | Packaging | VIEW |
5 | Labeling decisions | VIEW |
6 | Product life cycle concept | VIEW |
7 | New product development | VIEW |
8 | Pricing decisions | VIEW |
UNIT 4 {Book Link} | ||
1 | Distribution channels: | VIEW |
2 | Retailing | VIEW |
3 | Wholesaling | VIEW |
4 | Warehousing | VIEW |
5 | Physical distribution | VIEW |
6 | Conceptual introduction to Supply chain Management | VIEW |
7 | Conceptual introduction to customer relationship marketing | VIEW |
8 | Promotion Mix. | VIEW |
9 | Personal Selling | VIEW |
10 | Advertising | VIEW |
11 | Sales promotion | VIEW |
12 | Publicity | VIEW |
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