BBAN302 Marketing Management

Theintactone 4 weeks ago 1 Comment

	UNIT 1 {Book Link}
1	Introduction to Marketing	VIEW
2	Difference between marketing and Selling	VIEW
3	Core concepts of Marketing	VIEW
4	Marketing Mix.	VIEW
5	Marketing Process	VIEW
6	Marketing environment	VIEW

	UNIT 2 {Book Link}
1	Determinants of Consumer Behavior	VIEW
2	Consumer’s purchase decision process	VIEW
3	Market segmentation	VIEW
4	Target Marketing	VIEW
5	Differentiation	VIEW
6	Positioning	VIEW
6	Marketing research	VIEW
7	Market information system	VIEW

	UNIT 3 {Book Link}
1	Product	VIEW
2	Product and product line decisions	VIEW
3	Branding decisions	VIEW
4	Packaging	VIEW
5	Labeling decisions	VIEW
6	Product life cycle concept	VIEW
7	New product development	VIEW
8	Pricing decisions	VIEW

	UNIT 4 {Book Link}
1	Distribution channels:	VIEW
2	Retailing	VIEW
3	Wholesaling	VIEW
4	Warehousing	VIEW
5	Physical distribution	VIEW
6	Conceptual introduction to Supply chain Management	VIEW
7	Conceptual introduction to customer relationship marketing	VIEW
8	Promotion Mix.	VIEW
9	Personal Selling	VIEW
10	Advertising	VIEW
11	Sales promotion	VIEW
12	Publicity	VIEW

Advertisements

MANAGEMENT NOTES, MDU BBA NOTES

101 Business Organization, 102 Business Mathematics, 103 Principles of Economics, 104 Book Keeping & Basic Accounting, 105 Business Laws, 106 Fundamentals of Management, 107 Business Ethics, 201 Organizational Behavior, 202 Business Communication, 203 Indian Economy, 204 Business Statistics, 205 Business Environment, 206 Principles of Accounting, 301 Advertising Management, 302 Indian Banking System, 303 Human Resource Management, 304 Marketing Management, 305 Company Accounts, 306 Company Law, 401 Consumer Behavior, 402 Financial Management, 403 Production Management, 404 Sales Management, 405 Research Methodology, 406 Operation Research, 501 Entrepreneurship & Small Business Management, 502 Managerial Economics, 503 Cost And Management Accounting, 504 Income Tax Law And Accounts, 505 Industrial Law, 506 Computer Fundamentals, 601 Management Information System, 602 Strategic Management & Business Policy, 603 Goods & Services Tax, 604 International Trade, 605 Auditing, 606 Fundamental of E-Commerce, Advertising and Brand Management, AKTU bba notes, AKTU Class Notes, AKTU MBA Class Notes, AKTU MBA NOTES, AMAZON.COM, b.com notes, Bareilly BBA Notes, BBAN201 Principles of Management, BBAN202 Macro- Economic Analysis and Policy, BBAN203 Company Accounts, BBAN204 Computer Applications in Manageemnt, BBAN205 Organizational Behavior, BBAN206 Business Statistics, BBAN301 Cost and Management Accounting, BBAN302 Marketing Management, BBAN303 Capital Markets, BBAN305 Environmental Studies, BBAN306 Disaster Management, BBAN401 Financial Management, BBAN402 Human Resource Management, BBAN403 Business Research Methods, BBAN404 Business Laws, BBAN405 Database Management System, BBAN406 Human Rights And Values, BBAN501 Production and Materials Management, BBAN502 Company Law, BBAN503 Indian Business Environment, BBAN504 Computer Networking & Internet, BBAN506 Cyber Security, BBAN601 Income Tax, BBAN602 System Analysis and Design, bban603 foundations of international business, BBAN604 Consumer Protection, BBAN605 E-Commerce, BCOM101 Management Process & Organizational Behavior, BCOM102 Business Mathematics, BCOM103 Financial Accounting, BCOM104 Business Laws, BCOM105 Micro Economics, bcom106 macroeconomics, BCOM107 Business Communication, BCOM108 Cost Accounting, BCOM109 Computer Applications, BCOM110 Business Studies, BCOM201 Marketing Management, BCOM202 Fundamentals of Financial Management, BCOM203 Management Accounting, BCOM204 Auditing, BCOM205 Human Resource Management, BCOM206 Corporate Accounting, BCOM207 Business Ethics & Corporate Social Responsibility, BCOM208 Indian Economy, BCOM209 Business Statistics, BCOM210 Financial Modeling, BCOM214 Research Methodology, BCOM301 Income Tax Law and Practice, BCOM302 Project Management, BCOM303 Entrepreneurship Development, BCOM304 Goods & Services Tax, BCOM305 Information Systems Management, BCOM306 E-Commerce, BCOM311 Investment Management, BCOM313 Financial Markets and Institutions, BCOM315 Sales and Distribution Management, BCOM317 Advertising and Brand Management, BCOM318 Services Marketing, BCOM319 Indian Relations and Labour Laws, BCOM320 International Business Management, BCOM322 Compensation Management, Behavioral Finance, Business Intelligence And Applications, BUSINESS MARKETING, BUSINESS POLICY & STRATEGY, Business Research, COMPENSATIONAL MANAGEMENT, CORPORATE TAX PLANNING, DATABASE MANAGEMENT, DECISION SCIENCE MBA NOTES, DIGITAL MARKETING BBA NOTES, Dr. Ram Manohar Lohia Avadh University BBA Notes, E-Business, ELECTION DATE, ELECTION RESULT, ENTERPRISE SYSTEMS, FINANCE MANAGEMENT NOTES, FINANCIAL DERIVATIVES, Financial Management, FLIPKART.COM, FMCF AKTU MBA NOTES, GGSIPU BBA Class Notes, GGSIPU BBA NOTES, GGSIPU Class Notes, GGSIPU MBA Class Notes, GGSIPU MBA NOTES, HUMAN RESOURCE, INDIA, INDIA MBA NOTES, INFORMATION SYSTEMS MANAGEMENT, intactone.com, intctone, INTERNATIONAL BUSINESS ENVIRONMENT, INTERNATIONAL FINANCIAL MANAGEMENT, INTERNATIONAL MARKETING, INTERNET MARKETING, ione, JIO PACK, JIO PHONE, KMB301 Strategic Management, KMBFM01 Investment Analysis & Portfolio Management, KMBFM02 Tax Planning & Management, KMBFM03 Financial Market & Services, KMBHR01 Talent Management, KMBHR02 Performance and Reward Management, KMBHR03 Employee Relations and Labor Laws, KMBIB01 International Marketing, KMBIB02 International Logistics, KMBIB03 Export Import Documentation, KMBIT01 Enterprise Resource Planning, KMBIT02 Web Technology & E-Commerce, KMBIT03 Cloud Computing for Business, KMBMK01 Sales & Retail Management, KMBMK02 Consumer Behavior & Marketing Communications, KMBMK03 Digital & Social Media Marketing, KMBOM02 Operations Planning & Control, KMBOM03 Quality Toolkit for Managers, KMBOP01 Supply Chain & Logistics Management, LABOR LAWS, M.J.P Rohilkhand University, MANAGEMENT OF INTERNATIONAL BUSINESS, MANAGERIAL ECONOMICS, marketing notes, mba notes pdf download, MDU BBA NOTES, MDU MBA NOTES, MTIC, NEGOTIATION & CONFLICT MANAGEMENT AKTU MBA NOTES, online bba notes, online mba notes, Organizational Development, PERFORMANCE MANAGEMENT, PRESIDENT, PRIME MINISTER, QTM AKTU MBA, RAHUL GANDHI, RESEARCH METHODOLOGY BBA MBA NOTES, RETAIL MANAGEMENT, RMB401 Corporate Governance Values and Ethics AKTU, RMB402 Entrepreneurship Development, Rmbib04 trading blocs & foreign trade frame work, RMBIB05 Cross Cultural Management, RMBIT04 Database Management System, RMBIT05 System Analysis & Design, RMBMK04 Marketing of Services, RMBMK05 Integrated Marketing Communication MBA NOTES, RMBOP04 World Class Manufacturing and Maintenance Management, RMBOP05 Contract Project Management, rml avadh bba notes, rml avadh bba notes pdf download, rml avadh mba notes, SECURITY ANALYSIS AND INVESTMENT MANAGEMENT, SHRM, SOFTWARE PROJECT MANAGEMENT, TEAM BUILDING, theintactone.com, TRAINING & DEVELOPMENT

1 Comment »

Pingback: Maharshi Dayanand University (MDU) BBA Notes – Home | Management

Home | Management

GGSIPU,AKTU,CCSU,MJPRU,RMLAU B.COM, BBA & MBA Notes

1 Comment »

Leave a Reply Cancel reply

BBAN302 Marketing Management

Share this:

Like this:

Related

SEARCH HERE

Change Language

1 Comment »

Leave a Reply Cancel reply