BBAN302 Marketing Management

	UNIT 1 {Book Link}
1	Introduction to Marketing	VIEW
2	Difference between marketing and Selling	VIEW
3	Core concepts of Marketing	VIEW
4	Marketing Mix.	VIEW
5	Marketing Process	VIEW
6	Marketing environment	VIEW

	UNIT 2 {Book Link}
1	Determinants of Consumer Behavior	VIEW
2	Consumer’s purchase decision process	VIEW
3	Market segmentation	VIEW
4	Target Marketing	VIEW
5	Differentiation	VIEW
6	Positioning	VIEW
6	Marketing research	VIEW
7	Market information system	VIEW

	UNIT 3 {Book Link}
1	Product	VIEW
2	Product and product line decisions	VIEW
3	Branding decisions	VIEW
4	Packaging	VIEW
5	Labeling decisions	VIEW
6	Product life cycle concept	VIEW
7	New product development	VIEW
8	Pricing decisions	VIEW

	UNIT 4 {Book Link}
1	Distribution channels:	VIEW
2	Retailing	VIEW
3	Wholesaling	VIEW
4	Warehousing	VIEW
5	Physical distribution	VIEW
6	Conceptual introduction to Supply chain Management	VIEW
7	Conceptual introduction to customer relationship marketing	VIEW
8	Promotion Mix.	VIEW
9	Personal Selling	VIEW
10	Advertising	VIEW
11	Sales promotion	VIEW
12	Publicity	VIEW