| Unit 1 {Book} | ||
| 1 | Marketing Analytics | VIEW |
| 2 | Advantages and Disadvantages of Marketing Analytics | VIEW |
| 3 | Market Data Sources (Primary and Secondary) | VIEW |
| 4 | The New Realities of Marketing Decision Making Market Sizing: Data Sources | VIEW |
| 5 | Stakeholders | VIEW |
| 6 | Application and Approaches (Top-Down and Bottom-Up) | VIEW |
| Unit 2 {Book} | ||
| 1 | Estimating Demand Curves: Estimating Linear and Power Demand Curves | VIEW |
| 2 | Optimize Pricing | VIEW |
| 3 | Incorporating | VIEW |
| 4 | Complementary Products | VIEW |
| 5 | Using Pricing Subjectively to Estimate Demand Curves | VIEW |
| 6 | Price Bundling and Nonlinear Pricing: Pure Bundling and Mixed Bundling | VIEW |
| 7 | Determine Optimal Bundling Pricing | VIEW |
| 8 | Profit Maximizing Strategy Using Nonlinear Pricing Strategies | VIEW |
| 9 | Price Skimming and Sales | VIEW |
| Unit 3 {Book} | ||
| 1 | Segmentation | VIEW |
| 2 | Segmentation Targeting Positioning (STP) Framework | VIEW |
| 3 | Market Segmentation: Concept and Importance | VIEW |
| 4 | Managing the Segmentation Process | VIEW |
| 5 | Deriving Market Segments and Describing the Segments | VIEW |
| 6 | Cluster Analysis Market Segmentation | VIEW |
| 7 | Discriminant Analysis | VIEW |
| 8 | Targeting | VIEW |
| 9 | The Concept of Product Positioning | VIEW |
| 10 | Perceptual Mapping | VIEW |
| 11 | Customer Lifetime Value | VIEW |
| 12 | Measuring Customer Lifetime Value | VIEW |
| 13 | Using Customer Value to Value a Business | VIEW |
| Unit 4 {Book} | ||
| 1 | Market Basket Analysis | VIEW |
| 2 | Computing Two Way and Three Way Lift Allocating Retail Space and Sale Resources | VIEW |
| 3 | Identifying the Sales to Marketing Effort Relationship and its Modeling | VIEW |
| 4 | Optimizing Sales Effort Advertising Analysis: Measuring the Effectiveness of Advertising | VIEW |
| 5 | Optimizing Advertising | VIEW |
| 6 | Pay Per Click (PPC), Online Advertising | VIEW |
| Unit 5 {Book} | ||
| 1 | Regression Model to Forecast Sales | VIEW |
| 2 | Modeling Trend | VIEW |
| 3 | Seasonality | VIEW |
| 4 | Ratio to Moving Average Forecasting Method | VIEW |
| 5 | Conjoint Analysis as a Decompositional Preference Model | VIEW |
| 6 | Steps in Conjoint Analysis | VIEW |
| 7 | Uses of Conjoint Analysis | VIEW |
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