Unit 1 Retailing [Book] | |
Introduction to Retailing: Concept of Retailing | VIEW |
Functions of Retailing | VIEW |
Retail Formats and Types | VIEW |
Retailing Channels | VIEW |
Retail Industry in India | VIEW |
Importance of retailing | VIEW |
Changing Trends in retailing | VIEW |
Unit 2 [Book] | ||
Understanding the Retail Consumer: Retail Consumer Behaviour | VIEW | |
Factors influencing the Retail consumer | VIEW | |
Customer Decision making Process | VIEW | |
Types of Decision Making | VIEW | VIEW |
Market Research for understanding Retail consumer | VIEW | |
Unit 3 Retail Market Segmentation [Book] | |
Retail Market Strategies | VIEW |
Market Segmentation and its Benefits, Kinds of markets | VIEW |
Definition of Retail Strategy, Strategy for effective market Segmentation | VIEW |
Strategies for Penetration of New markets | VIEW |
Retail Growth Strategies | VIEW |
Retail Value chain | VIEW |
Unit 4 Retail Location [Book] | |
Retail Location Selection: Types of Retail Locations | VIEW |
Importance of Retail Locations | VIEW |
Factors Determining the Location decision | VIEW |
Steps involved in choosing a Retail Location | VIEW |
Measurement of Success of Retail Location | VIEW |
Unit 5 Merchandise Management [Book] | |
Merchandise Management: Meaning of Merchandising, Factors influencing Merchandising, Functions of Merchandising Manager | VIEW |
Merchandise Planning | VIEW |
Merchandise Buying | VIEW |
Analyzing Merchandise performance | VIEW |