WTE/U5 Topic 1 Introduction to HTML and CSS
HTML stands for Hyper Text Markup Language. It is used to design web pages using markup language. HTML is the combination of Hypertext and Markup language. Hypertext defines the link between […]
WTE/U4 Topic 1 Online Banking: Advantages and Limitations
Advantages of Online Banking Some advantages of online banking go hand-in-hand with simply being online; others are competitive advantages provided by online banks taking advantage of their cost structure. The […]
WTE/U4 Topic 2 Mobile Banking
Ever since the internet has taken over the world, the banking industry has undergone a major shift. Before the internet was so popular for carrying out banking transactions, people had […]
WTE/U4 Topic 7 Elements of Good E-Commerce Security
In order to protect information, a solid, comprehensive application security framework is needed for analysis and improvement. This application security framework should be able to list and cover all aspects of security at […]
WTE/U4 Topic 8 E-Commerce Security Plan
Measures to ensure Security Encryption: It is a very effective and practical way to safeguard the data being transmitted over the network. Sender of the information encrypts the data using […]
WTE/U3 Topic 1 Understanding internet Audience and Online Consumer Behavior
Understanding internet Audience Step 1: Understanding Google Analytics Life changed for digital marketers in 2005 when Google acquired Urchin and created the freemium web analytics package. It transformed the way […]
WTE/U3 Topic 2 Internet Marketing Technologies
Key Technology 1: The Ongoing Rise of Machine Learning Through 2018 we expect to see much more use of machine learning. Already the photo app on most phones can recognise […]
WTE/U3 Topic 4 Online Market Research
5 Online Research Methods and Techniques: Researchers and statisticians collect data from respondents using various online research techniques. They are often called internet research or web-based research methods. Many of […]
WTE/U3 Topic 5 Online Marketing Communications
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix. Traditionally the off-line world would employ a marketing communications mix which included public relations, advertising, […]
WTE/U3 Topic 6 Online Advertising
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. […]
WTE/U3 Topic 10 e-CRM Strategies
Regardless of the specific kind of e-CRM solutions being sought, some managers deliberately add an extra ‘P’ to their marketing mix to help keep sound e-CRM principles firmly in their […]
WTE/U2 Topic 1 Definitions, Scope and Significance of Web Commerce
Electronic commerce (e-commerce) is the marketing, buying and selling of merchandise or services over the Internet. It encompasses the entire scope of online product and service sales from start to […]
WTE/U2 Topic 2 Emerging trends in web commerce
Ubiquitous e-commerce and 24/7 Sales Mobile devices have changed the way we live in radical ways, contributing to every aspect of our daily existence, becoming an integral tool for day-to-day […]
WTE/U2 Topic 3 Business to Consumer (B2C)
The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services. Most companies that sell directly […]
WTE/U2 Topic 4 Business to Business (B2B)
Business-to-business – “B2B” – refers to commerce between two businesses rather than to commerce between a business and an individual consumer. Transactions at the wholesale level are usually business-to-business while […]
WTE/U2 Topic 5 Consumer to Consumer (C2C)
C2C is the common acronym used to describe a relatively new business model known as consumer-to-consumer. Other prominent industry models include business-to-consumer, or B2C, and business-to-business, or B2B. The C2C […]
WTE/U2 Topic 6 Peer to Peer Business Model
Peer to peer business model The peer to peer business model has been around for some time. The largest peer to peer business model known in e-commerce is eBay. EBay […]
