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Growth and Benefits of Direct Marketing

Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. Direct marketing helps in building a […]

Requirement of Good packaging

The objectives and functions of packaging have clearly demonstrated the importance of packaging in modern marketing setting. To get all these benefits, the packaging must be certainly attractive, protective, economical, […]

Value based Pricing, Cost based Pricing

Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value pricing is customer-focused pricing, meaning companies base their pricing […]

Brand Types

A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in […]

Factors influencing Market segmentation

A market includes large number of buyers with different interests, tastes, age, sex, habits etc. In case of a movie, some people like action movies, others may like romantic or […]

Market Aggregation

The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set of audiences or consumers, having […]

Tasks involved in market positioning

The process of creating an image of a product in the minds of the consumers is called as positioning. Positioning helps to create first impression of brands in the minds […]

KMBN105 Marketing Management

Unit 1 {Book} Introduction: Nature and scope of marketing VIEW VIEW Various marketing orientations VIEW Need, Want, Demand VIEW Elements of Marketing mix VIEW customer value and the value delivery […]

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