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Category: AKTU MBA NOTES

Functions of Marketing

12 Important Functions of Marketing Marketing is related to the exchange of goods and services. Through its medium the goods and services are brought to the place of consumption. This […]

Core Concepts of Marketing

8 Core Marketing Concepts Philip Kotler, the eminent writer, defines modern marketing as, “Marketing is social and managerial process by which individuals and groups obtains what they needs and wants […]

Types of Market

The types of market you are in determine the type of business strategy you need to have. Strategies for consumer markets are completely different from that of industrial markets. Industrial […]

Master Production Schedule

A Master Production Schedule is a Schedule of the completions of the end items and these completions are very much planned in nature. Master production schedule acts as a very […]