Sales executives Relation with other executives
by Sales management is a combination of two words- sales and management. Sales is the art of planning in the mind of another a motive which …
Category: CCSU BBA NOTES
AKTU MBA NOTES / CCSU B.COM NOTES / CCSU BBA NOTES / Chhatrapati Shahu Ji Maharaj University (CSJMU) Kanpur BBA Notes / Dr. Ram Manohar Lohia Avadh University BBA Notes
SHRM v/s Traditional HRM
SHRM is about managing employees within an organization whereas in Strategic HRM there are different people who are skilled in specific areas. It is not that the same …
Resistance to innovation
Consumers in industrialized nations are pro-innovation. They believe that technology, if properly harnessed, can benefit them. First, an innovation may create a high degree of …
Consumer behaviour; interdisciplinary approach
Economic Demand, Supply, Income, Purchasing Power Psychology Needs, Motivation, Personality, Perception, Attitudes, Learning Sociology Society, Social Class, Power, Esteem, Status Socio Psychology Group Behaviour, Group …
Consumer Involvement
The involvement theory is based on the concept that there are low and high involvement consumers and there are high and low involvement purchases. According …
Diversity of Consumer Behaviour
Consumer: A person or individual who uses Goods or Services Behaviour: The way a person behaves toward other people or things. Consumer Market: “All the …
Elementary Knowledge of Mudra Loan
Micro Units Development and Refinance Agency (which is MUDRA full form) Loan scheme under Pradhan Mantri Mudra Yojana (PMMY) is an initiative by Government of …
Elementary Knowledge of Stand-up India
The Stand up India scheme aims at promoting entrepreneurship among women and scheduled castes and tribes. The scheme is anchored by Department of Financial Services …
Social benefits and incentives for small industry in India
Benefits of SSI To create more employment opportunities. To help develop the rural and less developed regions of the economy. To reduce regional imbalances. To …
Role and functions of measure support institutions such as SIB, CSIO, SSDO, SISIs etc.
SIB Small Scale Industries Board: It was established in 1954 to provide effective coordination and inter- institutional linkages for the benefit of small-scale sector. It …
