Formation of Cooperative marketing and processing societies
Evolution of co-operative marketing is as old as the Co-operative Societies Act of 1912, which recognized non-credit forms of co-operation, including marketing. The first market society started in India was […]
Marketing of Agricultural Produce
Agricultural marketing comprises all the activities involved in the supply of farm inputs and output including all those operations which are related to the procurement, collecting, grading, storing, food and […]
Rural Market Segmentation
Market segmentation is a method for achieving maximum market response from limited marketing resources by recognizing differences in the response characteristics of various parts of the market. It is one […]
Rural Marketing Strategies
Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, style, colour, brand, services, and warranties. Product is something like […]
Strategies on product, Price, Promotion and Distribution
Product Strategies Meaningful product strategies for rural market and rural consumers are discussed here. Small unit and low-priced packing Larger pack sizes are out of reach for rural consumers because […]
Rural demand Nature
The rural market is growing steadily over the years. Demand for traditional products, such as bicycles, agricultural inputs, FMCG Products etc. has also grown over the years. The growth has […]
Problems in rural marketing as Warehousing and Transportation
While undertaking rural marketing a marketer faces three different problems connected with the Physical Distribution of goods. They are: (a) Problems of Transportation: Not all villages in India are connected […]
The Rural Consumer Characteristics
The Affluent Group They are mostly cash rich farmers and are very few in number. They have affordable but do not form a demand base large enough for marketing firms […]
Types of requirements of Rural Demand
Rural marketing requires special promotion efforts, such as AVP van, demonstrations, and group meetings due to the unique characteristics of the market. The media and the methods have to be […]
