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Category: CCSU BBA NOTES

Hierarchy of Rural markets

The lands in India consist of about 650,000 villages. These villages are enclosed by about 850 million consumers making up for about 70 per cent of population of our country […]

Indian Rural Market

Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas. Marketing is the process […]

CRM Links in E-Business

CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a […]

Field Force Automation

Field force automation (FFA) is the capture of field sales or service information in real time using communications technology, typically handheld PDAs, wireless devices, tablet PCs or mobile phones. The […]

Beta Test and Data Import

Beta Testing is one of the Acceptance Testing types, which adds value to the product as the end-user (intended real user) validates the product for functionality, usability, reliability, and compatibility. […]

Choosing the right CRM Solution

Features CRM software offers small businesses. Lead management and sales. Find new customers by automatically generating leads from various sources like social media, website visitors, inbound calls, newsletter sign-ups and […]

Development Customizations

Customizations and development are offered to customers with special requirements for software, routing, interfaces, etc. Normally, the work is done as agile projects with close interaction with the customers. Custom […]

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