Hierarchy of Rural markets
The lands in India consist of about 650,000 villages. These villages are enclosed by about 850 million consumers making up for about 70 per cent of population of our country […]
Population and its locations, Occupation pattern, Expenditure pattern, Infrastructure facilities
Rural means a place with less than one lakh population; others consider the income level of the population to determine the rural segment. If the income levels are less than […]
Indian Rural Market
Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas. Marketing is the process […]
CRM Links in E-Business
CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a […]
Sales Force Automation: Sales Process, Activity, Contact, Lead and Knowledge Management
SFA were originally meant to improve sales force productivity and encourage salespeople to document and communicate their field activities. They are becoming increasingly focused on cultivating customer relationships and improving […]
Field Force Automation
Field force automation (FFA) is the capture of field sales or service information in real time using communications technology, typically handheld PDAs, wireless devices, tablet PCs or mobile phones. The […]
Beta Test and Data Import
Beta Testing is one of the Acceptance Testing types, which adds value to the product as the end-user (intended real user) validates the product for functionality, usability, reliability, and compatibility. […]
Choosing the right CRM Solution
Features CRM software offers small businesses. Lead management and sales. Find new customers by automatically generating leads from various sources like social media, website visitors, inbound calls, newsletter sign-ups and […]
Development Customizations
Customizations and development are offered to customers with special requirements for software, routing, interfaces, etc. Normally, the work is done as agile projects with close interaction with the customers. Custom […]
