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Refund & recovery

Customs Refunds On import or export of goods, at times, it is found that duty has been paid in excess of what was actually leviable on the goods. Such excess […]

Valuation of import and export

India is presently following the provisions of the WTO Agreement on Customs Valuation (ACV) for determination of value on imported goods where Customs duty is levied with reference to value […]

Marketing of Agricultural Produce

Agricultural marketing comprises all the activities involved in the supply of farm inputs and output including all those operations which are related to the procurement, collecting, grading, storing, food and […]

Rural Market Segmentation

Market segmentation is a method for achieving maximum market response from limited marketing resources by recognizing differences in the response characteristics of various parts of the market. It is one […]

Rural Marketing Strategies

Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, style, colour, brand, services, and warranties. Product is something like […]

Rural demand Nature

The rural market is growing steadily over the years. Demand for traditional products, such as bicycles, agricultural inputs, FMCG Products etc. has also grown over the years. The growth has […]

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