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Category: GGSIPU – 3RD SEMESTER – MBA

SDM/U3 Topic 5 Channel Strategy and design

Marketing channels are set of mutually dependent organizations involved in the process of making product or service available for utilization. It is established in academic studies that Marketing channels are […]

SDM/U3 Topic 3 Wholesale and Retail Structure

Wholesale Wholesaling is the selling of merchandise to anyone—either a person or an organization—other than the end consumer of that merchandise. Wholesalers, who are sometimes referred to as middle agents, […]