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MIB/U3 Topic 6 Global Operations Management

Operations management is continually evolving. Operations management is the set of activities that create value in the form of goods and services by transforming inputs into outputs. Market globalization, technological […]

MIB/U3 Topic 5 Global Marketing Management

GLOBAL MARKETING MANAGEMENT As global competition increases, multinational companies must change how they manage and alter their organizational structures accordingly. The ultimate goal is to enhance their current position to […]

MIB/U3 Topic 3 Edward T Hall Study

Edward T. Hall was an anthropologist who made early discoveries of key cultural factors. In particular he is known for his high and low context cultural factors. Context High context […]

MIB/U3 Topic 2 Hofstede Study

Psychologist Dr Geert Hofstede published his cultural dimensions model at the end of the 1970s, based on a decade of research. Since then, it’s become an internationally recognized standard for […]

MIB/U3 Topic 1 Cross Culture Management

Managing cross-cultural challenges in the international business management is akin to the “Hygiene” factor of the “Dual-factor Motivation” theory. In management of international business, embracing the cultural diversity of the […]

CB/U4 Topic 6 Online Consumer Behaviour

With the evolution of online communication through internet, customers now see online advertisements of various brands. It is fast catching up with the buying behavior of consumers and is a […]

CB/U4 Topic 3 Measuring Consumer Satisfaction

Customer satisfaction is difficult to measure due to several reasons. Counting on customer satisfaction owing to their feedback is not the case because most people prefer keeping quiet when satisfied. […]

CB/U4 Topic 2 Researching Consumer Behaviour

Consumer research plays a very important aspect, especially when a company decides to launch a new product into the market. Companies conduct market research to better understand the consumers, their […]

CB/U4 Topic 1 Diffusion of Innovation

Diffusion of innovation and subsequent adoption is impacted by socio-economic, cultural technological as well as legal factors; it is also impacted by individual determinants like psychological variables and demographics; these […]

CB/U3 Topic 4 Family Influences

No two individuals have same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle, geographical location, willingness to spend, family status and so on. An […]