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Category: GGSIPU – 3RD SEMESTER – MBA

MIB/U1 Topic 4 Reasons for Going International

Increase sales and profitability. Going global can provide new sources of revenue, yield greater returns on investments and secure long-term success for a business. The Internet makes it even easier […]

MIB/U1 Topic 2 EPRG Approach

Different attitudes towards company’s involvement in international marketing process are called international marketing orientations. EPRG framework was introduced by Wind, Douglas and Perlmutter. This framework addresses the way strategic decisions […]