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Category: GGSIPU MBA NOTES

GGSIPU (MS110) Operations Management

  UNIT 1 Introduction to Operations Management [Book Link]   1 Nature And Scope of Production And Operation Management VIEW 2 Historical Evolution Of  Operations Management VIEW 3 Systems Perspectives […]

GGSIPU (MS106) Marketing Management

UNIT 1 Introduction to Marketing [Book Link] 1 Meaning and Scope of Marketing VIEW 2 Marketing Philosophies VIEW 3 Concept of Customer Value VIEW 4 Marketing management process – An […]

Green IT initiative

In recent years, an emerging trend in corporate culture has executives and other decision-makers seeing green — in more ways than one. So-called Green Information Technology (IT) initiatives have been […]

Need for Balanced Scorecard

The balance scorecard is used as a strategic planning and a management technique. This is widely used in many organizations, regardless of their scale, to align the organization’s performance to […]

Strategy Evaluation

Strategy Evaluation is as significant as strategy formulation because it throws light on the efficiency and effectiveness of the comprehensive plans in achieving the desired results. The managers can also […]

Vertical Integration

Specifically, vertical integration occurs when a company assumes control over several production or distribution steps involved in the creation of its product or service. Vertical integration can be carried out […]

Creating Corporate Value and the Issue of Relatedness

Creating Corporate Value Leadership brainstorming Refinement Team brainstorming Collation and refinement Feedback cycle Adoption Let me take you through the process, step by step. Leadership Brainstorming Firstly, the directors were […]

Diversification Strategies

Diversification strategy probably takes place, when company or business organizations introduce a new product in the market. These strategies are known as diversification strategies. There are three types of diversification […]

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