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Management Notes of Various Universities across india

Pricing Strategies

A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the […]

Pricing Methods

The different pricing methods are discussed below; 1. Cost-based Pricing Cost-based pricing refers to a pricing method in which some percentage of desired profit margins is added to the cost […]

Pricing objectives and Determinants

PRICING OBJECTIVES 1. Profits-related Objectives: Profit has remained a dominant objective of business activities. Company’s pricing policies and strategies are aimed at following profits-related objectives: i. Maximum Current Profit: One […]

New Product Development Strategies

New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. As it is said, it all starts […]

Branding and Branding strategies

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns […]


Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product, you may be wondering if the appearance of […]

Product Life cycle Concept & Strategies

The Product Life Cycle contains five distinct stages. For the four stages introduction, growth, maturity and decline, we can identify specific product life cycle strategies. These are based on the characteristics […]

Product Line Decisions

Production-Mix Decisions: An organization is required to bring changes in product mix to make it adaptable according to the needs of consumer. Product mix decisions refer to addition, deletion or […]

Product Mix

The complete range of products present within a company is known as the product mix. In any multi brand organizations, there are numerous products present. None of the organizations wants […]

Product Differentiation

Product differentiation is a marketing strategy that strives to distinguish a company’s products or services from the competition. Successful product differentiation involves identifying and communicating the unique qualities of a […]

Product Levels

Need: a lack of a basic requirement. Want: a specific requirement of products to satisfy a need. Demand: a set of wants plus the desire and ability to pay for […]

M/U2 Topic 2 Product Classifications

Classifying products into meaningful categories helps marketers decide which strategies and methods will help promote a business’s product or service. Many types of classification exist. For example, marketers might categorize […]

M/U2 Topic 1 Product Concept

Product Concept states that customers or consumers prefer product which is of the highest quality, performance and features. Product concept is a mandatory concept in order to give the best […]

Market segmentation, Targeting and Positioning

Market segmentation is a process of dividing the entire market population into multiple meaningful segments based on marketing variables like demographics (age, gender etc), geographic, psychographics (lifestyle, behaviour) etc. Segmentation […]

M/U1 Topic 8 Demand Forecasting

Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. Forecasting and estimation are interchangeable terms that basically […]